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YouTube Shorts arrives in the US to tackle TikTok, but the beta is still half-baked

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YouTube Shorts Fund offers creators $10,000 per month

YouTube Shorts, the company’s short answer to TikTok, launches in beta starting today in the United States. The short video format has been available in India for several months now, but is making its state debut today (along with the addition of several new features).

For the beta launch, YouTube Shorts will feature all the basics of every TikTok clone: ​​a multi-segment camera that makes it easy for creators to quickly string clips together, a wide selection of music tracks (with catalogs of “more than 250 labels and publishers’), and a robust-looking subtitling tool, the latest of which will debut alongside its launch in the U.S. “We really want to create a playground of creativity here where we give creators the raw materials to make great videos,” said Todd Sherman , YouTube product leader for Shorts.

Like TikTok, users can swipe through an endless algorithmically generated feed of short videos, subscribe to their favorite creators, explore specific hashtags or sounds, and remix the audio tracks of other videos. Even the interface resembles TikTok’s player.

But instead of getting its own app, Shorts will live on a new carousel on the YouTube mobile app’s home tab. (The company is also experimenting with a dedicated Shorts tab.)

And while Shorts ticks off a lot of the basics, it’s missing a lot of features that make TikTok such a unique viral hit. There are virtually no collaboration features available in Shorts at launch – so users won’t be able to comment on other videos or participate in some version of TikTok’s popular duet or stitch features together. Also missing is a way to view a more curated feed. For now, Shorts only offers the main, algorithmic feed (similar to TikTok’s “For You” page), with no option to watch videos only from accounts you’re subscribed to.

Sherman says the company sees Shorts as a new avenue for the next generation of content creators. YouTube itself is filled with a hyper-competitive landscape of established creators who specialize in creating videos that are typically 10 minutes or longer. Shorts offers creators a chance to break that mold, much like YouTube originally offered to internet creators when it first launched in 2005.

“I think the real gist of Shorts is to even consider the next generation of creators who may have found it too difficult to create on YouTube,” Sherman explains. “And if we can help fulfill our mission of giving them a voice, I think it gives us a sense of continuing to build YouTube in a way that keeps it relevant for this next generation of creators to have a voice.” find on this stage.”

That’s not to say that Shorts won’t offer anything to existing creators. For starters, YouTube shares subscriptions across traditional channels and shorts. So any users who find your content in Shorts and subscribe to get more of it will also sign up for long videos, and creators with tons of subscribers already have a built-in audience to deliver Shorts to. In at least one implementation of Shorts that the company is trying, Shorts videos appear directly on users’ subscription tabs.

According to Sherman, YouTube has some big plans to integrate Shorts into the wider YouTube ecosystem — features that could help the fledgling service stand out in a crowded field already dominated by TikTok and other (less established) competitors like Instagram’s Reels or Snapchat’s Spotlight. .

And those features will be essential: YouTube is coming very late to a party already ruled by TikTok, and as Reels and Spotlight have shown, it’s no small feat to create TikTok’s seemingly magical mix of algorithmic alchemy, collaborative tools, and viral trends. Unfortunately, YouTube Shorts is already catching up and its unique YouTube features are still very half-baked.

Shorts has some clever connections to traditional YouTube videos: at launch, creators can instantly short music videos for, say, licensed songs. And in the future, the company plans to allow users to remix the sound of any YouTube video for use in Shorts, a potential goldmine of content for creators to remix into new memes and videos. (YouTube users can opt out if they prefer not to have their audio used.)

But Shorts still barely scratches the surface. For example, shorts using a song clip can link to the actual music video on YouTube, but there is no easy collection or link to find, for example, Shorts of a song from the regular video player.

Though it starts at the back, YouTube is an unparalleled force for online videos, and the fact that creators can seamlessly switch between short and long videos — all while taking their audience with them — isn’t something to haggle.

“As we grow Shorts, we can connect that ecosystem to the wider YouTube. And that means if you’re a short-form creator and you grow into a long-form creator, that audience can grow with you,” Sherman says.

Being able to link directly to the original audio content sources — be it a song, a movie clip, or an interview snippet — is also a powerful advantage for YouTube, as is the sheer size of the site.

As Sherman explains, “One of the fundamentals that has helped so many people become creators is that if you give them high-quality input, they’re more likely to get high-quality output by remixing other things.” And if you’re looking for videos to enter, it’s hard to find a bigger source of them than YouTube.

But there are still big unanswered questions for YouTube to solve about Shorts – the most important of which is how creators will make money. “I think the world has come to expect YouTube to support creators. And I think Shorts will too,” Sherman says. business model than television, and short video will have a different business model than long form YouTube.”

For now, however, YouTube is not making any announcements about what monetization options will look like on Shorts.

Another big question is what – if anything – YouTube plans to do to ensure that Shorts doesn’t become another place for influential content farmers to just repost popular TikToks and reap the rewards (something Instagram Reels has yet to do? continues to struggle with.) Sherman says it’s something the Shorts team is looking into, but they have a fine line to walk: YouTube doesn’t want to discourage creators from posting their content across multiple platforms, but it also wants to not that people just repost other people’s videos that they just downloaded from TikTok.

The company says it will take some time for Shorts to roll out, but it should be “available to everyone in the US in the coming weeks.”

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The warm weather will last all weekend

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The warm weather will last all weekend
Saturday Weather 12-4-21

This evening: Increasing clouds and local fog with a very small chance of rain of 10%. Low: 64.

Wind: light from the south at 5 o’clock.

Sunday: Mostly cloudy with warm temperatures and a persistent 10% chance of rain. High: 81.

Wind: S 10-15 mph.

Comprehensive forecastMonday through Saturday: Highs in the 70s warm up quickly at the end of the week to the lows of the 80s by Friday, lows ranging from the 50s to the mid-60s. Count Monday with the frontal passage scattered showers and thunderstorms. Tuesday there is a small chance of rain, Wednesday a slightly higher chance of rain with the passing of the second front. A quick warm-up on Thursday and Friday with continued light rain chances, then a stronger front is expected on Saturday with a chance of showers and thunderstorms with drier and cooler air behind the front.

Short content: Monday’s front strengthens again as a warm front and a coastal trough moves over our area, with light rain chances on Tuesday. With the second front, the chances of rain increase slightly for Wednesday. Humidity and temperatures are increasing rapidly for Saturday’s front, with the chance of light rain continuing. Saturday’s front appears to be stronger than Wednesday’s front, with models still working on the time of arrival. Behind the front, cooler and drier air returns to the area. ~ Scott

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Weather: West Coast’s SH6, near Harihari, closed due to flooding

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Weather: West Coast's SH6, near Harihari, closed due to flooding
The Wanganui River at Harihari on the west coast.  State Highway 6 near Harihari is closed due to flooding (File photo)

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The Wanganui River at Harihari on the west coast. State Highway 6 near Harihari is closed due to flooding (File photo)

State Highway 6 on the west coast has been closed at Harihari due to flooding, as a cold spell engulfing the country is causing heavy downpours in many areas.

MetService issued a series of warnings and warnings for heavy rain on Sunday, as well as a severe thunderstorm for Canterbury.

At around 3pm, police and Waka Kotahi NZ Transport Agency confirmed that State Highway 6, near Harihari, was closed due to flooding. Motorists are advised to avoid the area, which is approximately halfway between Hokitika and Franz Josef.

A cold front is expected to move northward across the South Island on Sunday and into the lower North Island on Monday, where it will move slowly, MetService says.

Ahead of this front is a humid northern airflow that will bring heavy rainfall to parts of central and southern areas. This is then followed by a cooler southerly flow which can also cause heavy rain in places, MetService says:.

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The main areas that can see rain are parts of the west coast and northern areas of the South Island, and lower parts of the North Island, which extend as far as Mount Taranaki. While Canterbury also expect thunderstorms on Sunday.

Heavy rain is on the way to much of western and central New Zealand on Sunday and Monday.  (File photo)

MONIQUE FORD/Things

Heavy rain is on the way to much of western and central New Zealand on Sunday and Monday. (File photo)

Thunderstorms are coming

AN watching a storm is in place for the Canterbury Plains and Canterbury Uplands on Sunday afternoons, between 3pm and 8pm.

Thunderstorms in parts of Canterbury are expected during the afternoon and evening, with heavy local rain and strong winds between 90 km/h and 110 km/h.

The national forecaster says there is a moderate risk of severe thunderstorms south of Rakaia, with the possibility of damaging winds in excess of 110 km/h, as well as the risk of a small localized tornado.

Gusts of this strength can cause structural damage, including trees and power lines, and make driving dangerous. If tornadoes do occur, they will only affect highly localized areas, MetService says.

WithService

Sunday and Monday there will be a change to cooler weather to all places south of Taupō, but further north, warm and humid weather will continue.

Heavy rain warnings in place

Heavy rain warnings are in effect for Mount Taranaki and the Tararua Range from 9:00 PM Sunday to midnight Monday. Between 120 and 180 mm of rain is expected in these areas, especially on Monday morning.

Also for the Westland, between Otira and Haast, a warning for heavy rain applies all Sunday and until 8 p.m. Between 120mm and 180mm of rain is expected to fall across the ranges on top of what has already fallen, bringing rain totals for the event to 400mm – 500mm or possibly more, MetService said. Coastal areas can expect an additional 60 to 90 mm of rain.

A further warning is in effect for the headwaters of Canterbury’s lakes and rivers around and south of Arthur’s Pass all Sunday until 8pm. An additional 100 to 150mm of rain is expected around the canyon and 50 to 70mm within 15km east of the canyon.

Heavy rain is forecast for central New Zealand on Sunday (file photo).

MARTIN DE RUYTER/Things

Heavy rain is forecast for central New Zealand on Sunday (file photo).

Where the heavy rain watches are

Some rain is set to fall at the top of the South Island, with heavy rain forecast for Tasman, west of Motueka, between 4pm Sunday and 3am Monday.

There is another watch for the Richmond and Bryant ranges, including the Rai Valley and the northern parts of the Marlborough Sounds, between 6pm Sunday and 11am Monday.

There is a watch for Buller all Sunday, until midnight.

Wellington and Wairarapa, south of approximately Greytown, can expect some possible heavy rain Monday morning. There is a watch on Monday between 3:00 AM and 9:00 AM.

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Live Score: 2021 AAC Championship Match

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UH sophomore receiver Nathaniel Dell warms up ahead of the Cougars


UH sophomore receiver Nathaniel Dell warms up for the Cougars' showdown against Cincinnati in the AAC Championship Game.  |  Sean Thomas/The Cougar

UH sophomore receiver Nathaniel Dell warms up for the Cougars’ showdown against Cincinnati in the AAC Championship Game. | Sean Thomas/The Cougar

No. 21 Houston and No. 4 Cincinnati will face each other in the 2021 American Athletic Conference Championship Game on Saturday afternoon at Nippert Stadium in Cincinnati, Ohio.

Follow our live score updates during the game:

Final: Houston 20, Cincinnati 35

Cincinnati closed the game and won the AAC Championship for the second consecutive season.

Ford was the highlight of the night for the Bearcats as he amassed 187 yards on 18 rushes and two touchdowns, while Knight finished the game with 11 completions for 190 yards and three touchdowns.

Tune finished the game with 17 completions for 250 yards and two touchdowns with one interception, while Dell registered nine receptions for 152 yards and one touchdown.

Fourth Quarter (6:06): Houston 20, Cincinnati 35

After going scoreless in the third quarter and first half of the fourth quarter, the Cougars came back on the scoreboard with a 13-play, 90-yard drive capped by a 7-yard touchdown pass from Tune to senior wide receiver Jake. Herslow to narrow the deficit to 35-20 with 6:06 left in the game.

Third Quarter (7:38): Houston 13, Cincinnati 35

After forcing the Cougars to pedal, the Bearcats kept their foot on the pedal and scored on the third play of the drive when Ford broke out on a 42-yard touchdown rush for Cincinnati’s third touchdown in the last five minutes to to place the Bearcats. to 35-13.

Ford’s second touchdown marked his fifth multi-score game of the season and the first since his four-touchdown appearance against UCF.

Third Quarter (11:04): Houston 13, Cincinnati 28

After Tune was intercepted deep in UH ​​territory by graduate linebacker Joel Dublanko, Cincinnati capitalized 58 seconds after the final score when Ridder hit senior wide receiver Alec Pierce for a 21-yard touchdown pass to extend the lead to 28-13.

Pierce has now caught a touchdown in each of his last three games and has eight on the season.

Third Quarter (12:02): Houston 13, Cincinnati 21

After no scores between the two teams in the final 14:38 of playing time, the Bearcats took the first score of the second half when Ridder found senior tight end Leonard Taylor on an 8-yard touchdown pass to extend their lead to 21- 13 .

Taylor’s touchdown reception is his fourth of the season and his second in back-to-back games.

Second Quarter (11:40 AM): Houston 13, Cincinnati 14

After UH drove into enemy territory with as many possessions for the third time, the Cougars settled on a 46-yard field goal from Witherspoon to narrow the deficit to 14-13.

First Quarter (4:06): Houston 10, Cincinnati 14

On the first game after the UH score, Cincinnati came right back 17 seconds later when junior running back Jerome Ford was released on a 79-yard touchdown run for a Bearcats 14-10 lead.

The scoring game was the seventh time this season where Cincinnati scored on the first game of a drive.

Ford’s score matched his longest run of the season and was his 18th touchdown this year for the Bearcats.

First Quarter (4:23): Houston 10, Cincinnati 7

After bringing his first offensive possession to a halt, UH found the endzone on its next drive when junior quarterback Clayton Tune found sophomore wide receiver Nathaniel Dell in the center on a 16-yard touchdown pass to regain the lead at 10-7 .

Dell now has 12 receiving touchdowns on the season.

First Quarter (9:38): Houston 3, Cincinnati 7

Cincinnati’s response was immediate as it stormed 82 yards through the field in five plays, finishing the drive with a 25-yard touchdown pass from senior quarterback Desmond Ridder to sophomore wide receiver Tyler Scott for the Bearcats’ first game lead.

The score was Scott’s fifth touchdown of the season.

First Quarter (11:55): Houston 3, Cincinnati 0

On UH’s first possession of the game, the Cougars capped off a seven-play, 50-yard drive with a 37-yard field goal by senior kicker Dalton Witherspoon to put the Cougars first on the board with a 3-0 lead.

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Keywords: 2021 AAC Championship Game, 2021 UH Football, Cincinnati Bearcats


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