ANN ARBOR, Michigan, Nov. 29, 2021 (GLOBE NEWSWIRE) — sensible, a leading customer intelligence and engagement platform for restaurants, today announced several new features to be showcased at the Customer Intelligence Summit, powered by olo, on Wednesday, December 1, 2021 at 1:00 PM Eastern Time.
Following the recently announced acquisition of Wisely by Olo, Noah Glass, founder and CEO of Olo, and Mike Vichich, VP and GM of Customer Engagement products at Olo, will jointly unveil the latest Wisely product features built to enable restaurants use data to grow their business and deepen guest relationships.
Mr. Vichich will then host a panel discussion with Tana Davila, Chief Marketing Officer at PF Chang’s, and Matt Eisenacher, SVP Brand Strategy and Innovation at First Watch, about maximizing customer lifelong value with customer intelligence.
The 60-minute virtual release event introduces a number of new ways to personalize guest communication, deliver a meaningful dining experience, and keep team members informed. The following features are available, currently within the Wisely platform, for immediate use from December 1st:
- Email Builder: Set up automated marketing emails in minutes
- Supercharged segmentation: Segment guests with new Smart Properties such as predicted CLV and churn risk
- Extensive library of webhooks: Take action after a guest submits a survey to show appreciation for feedback
- Add a gift: Let others easily share a gift with guests (e.g. bottle of wine) during their dining experience
- Flexible booking policy: Limit no-shows and last-minute cancellations by configuring selected reservations as subject to cancellation fees, with the flexibility to waive fees
- Shift Notes: Streamline communication between team members so that the nuances of each shift are passed on
“Being a customer-centric brand means you’re in control of your customer data,” said Mr. Vichich. “Our new features make it easier than ever for restaurant brands to collect, analyze and act on their data – ultimately delivering an exceptional guest experience.”
“Along with Olo’s on-demand commerce platform, we’re proud to give restaurants the tools they need to maximize customer lifetime value and accelerate their digital transformation,” said Mr Glass. “We look forward to sharing our latest innovations and celebrating the unification of our two companies.”
To register for the Customer Intelligence Summit, go to: https://www.getwisely.com/summit.
Wisely is a leading customer information platform for restaurants and was ranked number 300 on the 2021 Inc 5000 list. Brands such as Chuy’s, First Watch, Fat Brands Inc. QSR Division, PF Chang’s and hundreds of others wisely empower to personalize the guest experience to maximize customer lifetime value and build a profitable future with data. Wisely’s best-in-class software solutions include the first-ever CDP built specifically for restaurants, an all-in-one CRM with marketing automation, waitlist, reservations, table and order management, and guest sentiment. Say goodbye to transactions and hello to customers with Wisely. Visit getwisely.com.
Olo is a leading on-demand commerce platform driving the digital transformation of the restaurant industry. Millions of orders per day run on Olo’s enterprise SaaS engine, enabling brands to maximize the convergence of digital and physical operations. The Olo platform provides the infrastructure to capture demand and manage consumer orders from any channel. With integrations with more than 100 technology partners, Olo customers can build digital experiences with the largest and most flexible restaurant commerce ecosystem on the market. More than 500 restaurant brands use Olo to grow digital sales, maximize profitability and maintain direct consumer relationships. More information on olo.com.