EXCLUSIVE: Rachael Hawk, in her second year at Facebook, influenced one of the most powerful companies in the world to better support black people and their businesses
Facebook wants you to #BuyBlack on Black Friday. Rachel Hawk is the reason why.
Hawk’s pain spawned an idea that will help black-owned small businesses get through a second pandemic holiday season.
Put it this way, in case you don’t get the magic. A 28-year-old black woman, who was working at Facebook in her second year, fresh from her hometown of Jacksonville, Florida, influenced one of the most powerful companies in the world to better support black people and their businesses. She did it when being black in America was especially exhausting, in the summer of 2020.
She was vulnerable in the workplace. Gasping for breath! This is one area that black women should tiptoe around, or avoid all together, at work because of stereotypes about us. In short, we are expected to be very strong. But the summer of 2020 tried our lives (literally) and women like Hawk had to do something about it — no matter the outcome.
“I think black people are careful about — all different people really — being careful about how vulnerable we are in the workplace,” she explained. theGrio. “Because, I speak for myself, I was raised to do a good job at work and leave my personal life at home. And this is the exact opposite of that.”
“All the emotions, the sadness, some of the anger, all that putting in the effort. So it was a bit against my own core programming, which I think is shared by a lot of different people.
Hawk was already in position to help her by then. She was a marketing manager on Facebook’s Small Business team and spent her days working on how the company can better support diverse businesses worldwide. But she wanted to focus the department’s attention on helping black businesses in the US in particular.
She had research showing how black businesses were disproportionately affected by the pandemic and now a racial reckoning was unfolding. With that in mind, she brought together a brainstorming team to see how the department could better support black businesses.
She already had the attention of the boardroom. America talked about and watched the murder of George Floyd, the death of Breonna Taylor and killing Ahmaud Arbery. Now she needed support from her colleagues.
“It was scary because I didn’t really want to pitch it,” says Hawk theGrio. “I thought it had to be the person I was working with. His name is Remi, he is my friend and he is on my team. I thought he would do better because he is taller than me. He’s doing a great job, but he encouraged me to present. Then he helped me prepare. So I presented it to our VP and then our VP took it to [Facebook COO] Sheryl Sandberg.”
Hawk says this is what male alliance looks like.
“If you really want to help support women around you, you can literally give up opportunities that you think are equally suited to, better suited to, which is definitely a sacrifice,” she adds. “This would have been a great opportunity for him.”
The presentation went well. Multiple departments within Facebook have volunteered to help, but Hawk had no idea of the magnitude of the #BuyBlack campaign, and she certainly didn’t think it would last a second year.
#BuyBlack Friday aired every Friday in November in 2021 and will last aired on the site’s Shop tab on November 26. Presented by New York Times bestselling author, journalist and television host Elaine Welteroth, the experience allows you to celebrate black culture, get to know the founders of the brand, and buy products without leaving the broadcast.
More than 15 million people listened to the show last holiday season. #BuyBlack Friday will soon be global and programming will begin in Brazil and Australia this month.
Hawk won’t say it, but I will. If she hadn’t proactively responded to her discomfort and pain, Facebook’s #BuyBlack Friday campaign probably wouldn’t exist today. She is the brainchild.
I also think it’s good for us to see what it really looks like to trigger a calling in your life. Clearly, she’s part of a larger cause to uplift marginalized people of color and their businesses. It was not a dream or an afterthought. It was part of her identity and she had the courage to give a piece of herself to her work. A decent masterclass to learn how to achieve your goal in your career.
Here are three tips from Hawk for bringing your idea to life in the workplace:
Feel comfortable with leading without authority
“The way this happened was to lead people with an idea or a concept of something. The authority does not come from a position. It comes from an idea or a thought. So I’d say lean on that, if you can. As a young person, that is probably the lever that will be most successful for you.”
2. Have a strong point of view
“I think #BuyBlack is the first of one of these programs just because me and my teammate are black. I think we have very strong opinions and feelings about the black community. but also to express them clearly and in rooms where people may not be familiar with or comfortable with those kinds of POVs Settle for just being able to powerfully communicate your thoughts whatever you are passionate about have.”
3. Build relationships
“I think there’s another reason why #BuyBlack has spread so much across the company: building a very small relationship. So that means meeting people, one-on-one, getting to know them and learning what their goals are. When it’s time to enroll them in your program, you can set a common goal.”
Find out more about #BuyBlack Friday at their website.
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The mail This black woman on Facebook is why the tech giant is encouraging users to buy Black appeared first on TheGrio.
14 Best Products From Amazon Surprise Beauty Deals Event
Amazon, you make us to blush with your surprise event for beauty deals.
The powerhouse has decided to bless us with their kindness by offering limited-time deals on major premium beauty brands.
Score now up to 50% off makeup, fragrance and nails, up to 40% off skin care and facial equipment and up to 40% off hair care and hair equipment.
Some of the high level brands included in the sale include Haus, Bioderma, innisfree, R+Co and more.
We couldn’t be more excited as there’s never been a better time to stock up on your favorite products like lip gloss, hair essentials, falsies and everything else.
Not only will the following products be great stocking stuffers, but also unforgettable gifts!
To kickstart your premium savings experience, we’ve outlined some of the products we’re currently adding to our own shopping carts.
Looking for a do-it-all eyeshadow palette? If so, it’s your lucky day.
This Haus Laboratories x Lady Gaga palette contains 10 universal shades to suit every skin tone. In the tins you will also find shimmering, metallic and matte shades that blend seamlessly to create a seductive look.
While we’re on the subject of the iconic Haus brand, we’d grab their discounted bad eyeliner and glossy shine while you’re at it.
If you don’t use micellar water, you’re missing out.
Essentially, it’s a two-in-one solution that simultaneously removes makeup and cleanses the skin of impurities. Simply dip a cotton pad in Sensibio H2O and gently rub it over your face. It is ideal for sensitive skin and can be used morning and evening every day of the week.
With over 11,700 positive reviews, you know this hair rejuvenating shampoo is the real deal.
Using Nioxin’s system, you get thicker, fuller hair while protecting each strand from damage. If that’s not enough for you to sign up for this incredible deal, you should know that the Nioxin System 2 has also won multiple hair awards and won’t be slowing down anytime soon.
If you’re anything like me, you enjoy a fresh mani but despise the drying process. It’s taking too long, and let’s face it. No matter how careful you are, you will soil them somehow.
These OPI drying drops are here to save the day as they take your nails from “wet to hard” in a quick 60 seconds.
Guys, this one is for you. and women, if you have a man in your life, you should buy this for him ASAP. When I tell you that the Kenneth Cole Black is sophisticated, warm and elegant, I mean it. You will not regret this purchase.
I never thought I would need a facial cleansing brush until I got one myself. It really improves your self-care routine and brings top-notch cleansing properties that you just can’t get by using your hands. And if you still need a reason to sign up for this mega deal, the PMD cleaning device is currently 30% off.
Nothing has changed my skin like vitamin C serum. It brightens (goodbye, dark circles), hydrates, firms and visibly reduces fine lines. Better yet, Vichy’s Vitamin C Serum also contains Hyaluronic Acid and Vitamin E — two of my other aged skincare ingredients.
Frizz, get out!
Eliminate those pesky flies and tame those mane with R+Co’s Shine Cream. It facilitates deep hydration and elicits a high shine. I’ll take two, please.
Perfect for the holidays, this sweet red is cheerful and bright. But we get it, the Big Apple Red color might not be for everyone. So check out OPI’s other 33 options to find your perfect crimson shade.
As the brand says, “Between love and madness lies obsession”, and we guarantee you will be obsessed with this Calvin Klein fragrance.
This fragrance contains long lasting notes of begamot, mandarin orange, exotic spices, jasmine, orange blossom and musk amber.
Who doesn’t love Drybar? They are a cult classic and right now you can get their Brush Crush for 15% off. It’s a quick way to smooth your hair by combining the heat of a flat iron with the texture of a hairbrush. Better yet, it’s all accomplished in one easy step.
Another great facial cleansing product – this pro-collagen cleansing balm nourishes the skin while removing impurities and softening and calming your skin. This rich formula also contains essential oils designed to stimulate the senses and leave skin baby soft.
If you’ve been looking for the ideal way to reveal vibrant, glowing skin, you’ve found it!
With the PMD at-home microderm tool, you can facilitate a variety of facial treatments that reduce blemishes, smooth and even skin tone, and improve the appearance of fine lines and wrinkles.
Looking for an improved hair straightener? Well, we have the perfect one for you.
The BaBylissPRO hair straightener has a sleek design and reaches heat levels up to 450°F. So what are you waiting for? Go for that ultra-smooth hair.
For more shopping recommendations, visit the New York Post shopping section.
Weather stays dry in JK, Ladakh until December 15: MeT
Srinagar: While conditions were below freezing, on Wednesday the weatherman forecast dry weather in most places in JK and Ladakh until December 15 with “warmer pleasant days and colder nights” during that time.
“Except for light snow over the Zojila-Drass area from December 8 to 9, the weather will be mostly dry until December 15,” a meteorological department official said here.
“As of now, warmer pleasant days and colder nights are generally expected until December 15 in both JK and Ladakh,” he said.
The official told GNS that Srinagar, the summer capital of JK, had recorded a minimum of minus 0.4°C against minus 1.4°C the previous night. The temperature was 0.6°C lower than normal. The mercury dropped to minus 2.5°C on December 1, the lowest temperature recorded in Srinagar so far this season.
Qazigund recorded a minimum temperature of minus 1.6°C against minus 0.2°C the night before, he said. The temperature was minus 0.8°C lower than normal for Kashmir’s gateway for this time of year, he said.
Pahalgam, the famous seaside resort in southern Kashmir, recorded a minimum of minus 4.8°C from 0.6°C the previous night.
Kokernag, also in southern Kashmir, registered a low of minus 1.4°C, down from minus 1.2°C the previous night, which is 0.7°C lower than normal (minus 0.7°C), said the official.
The city of Kupwara in northern Kashmir registered a minimum of minus 1.4°C from minus 1.0°C the previous night, the official said.
Gulmarg witnessed a minus 6.0°C low against minus 7.0°C the previous night at the world-famous ski resort in the Baramulla district of northern Kashmir, the official said.
Leh in Ladakh recorded a minus 7.9°C low against last night’s minus 10.8°C, while the city of Kargil recorded a minus 1.5°C low. Drass in Kargil, the second coldest place in the world after Siberia, registered a minimum of minus 14.5°C, the official added. (GNS)
The Los Angeles Times Dropped Its 101 Best Restaurants List
The Los Angeles Times has its annual list of 101 best restaurants around greater LA. The Herculean task was primarily performed by food critic Bill Addison, and encompasses restaurant styles, cuisine types, and coastal neighborhoods. The list is not arranged, just in alphabetical order, and there are separate excerpts for pop ups and places drinks (beer, wine, cocktails, coffee). Congratulations to all winners. Elsewhere the infatuation also released its list of the 15 best restaurants of 2021.
Drive-thru news to know
Big news for fast food fans: Jack in the Box has agreed to acquire Del Taco, the Lake Forest taco chain. by the LA Times, the deal is worth a full $575 million.
A good cause for LA
Chef Michael Voltaggio intervenes to de LA Mission’s Race to Feed campaign, which aims to hand out at least 300,000 meals across South LA this season. Voltaggio is partnering with the nonprofit to create ready-to-eat meals, offer recipe cards, and stock items to food-insecure families in December.
Wine and Appetizers in Downtown
Good Clean Fun pops up at Mezcalero tonight with food specials and wine from Bichi Winery in Mexico. The party includes a flight with three wines for $25 and oyster mushroom vampiros, with a start time of 7:00 PM
Another set of rules in Santa Monica
Unlike actual Los Angeles, the self-contained city of Santa Monica currently has no mandatory proof of vaccine policy, reports the Santa Monica Daily Press. That creates a hodgepodge of mandates that leaves some customers (and business owners) a little confused.
A party in Chinatown
Wes Avila’s Angry Egret Dinette will celebrate its one-year anniversary at Mandarin Plaza in Chinatown on Saturday. For the party, Avila will team up with Biite Club to create an exclusive lobster and mushroom torta, and the team will also serve drinks and hand out merch. Tickets required.
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