Connect with us

Uncategorized

Meet the 7 Most Popular Search Engines in the World

Published

on

Meet the 7 Most Popular Search Engines in the World

While we battle daily to create an uptick in our analytics when reviewing our “google / organic” or “google / cpc traffic, there can be a lot of missed opportunities.

Sometimes it pays to take our blinders off and look at the myriad of other opportunities around us that can create bigger improvements in traffic and/or conversions with less work.

Here’s a look at seven of the top search engines (that’s right, there’s more than one), a brief exploration of the ins-and-outs of each, and some links to some of the best articles on how to market to and monetize them.

1. Google

Meet the 7 Most Popular Search Engines in the World

With over 86% of the search market share, one hardly needs to introduce readers to Google. However, it clearly needs to head up any list of search engines.

Advertisement

Continue Reading Below

Created as a research project in 1996 by Sergey Brin and Larry Page, they offered to sell their engine in 1999 to Excite for a whopping $750,000. The offer was rejected, putting Google at the top of my list of “bad business calls” as well. Google’s parent company Alphabet is now worth about $1.012 trillion as of this writing.

Apart from powering their own search results, Google also provides the search results for a wide array of other engines, including the old favorite Ask.com.

Pros & Cons

The big appeal to ranking on Google is clearly the massive potential traffic.

The downside is that everyone else wants this traffic, making organic search the most competitive and paid search often much more expensive than on other sites.

Further, many argue that Google is moving searchers away from clicking through to websites and toward fulfilling their needs and intents directly on the Google website via featured snippets, reduced numbers of organic results on the first page, increases in paid search results, etc. making the competition more costly with less potential reward.

Advertisement

Continue Reading Below

Optimization Tips

A few valuable resources on marketing on Google can be found at:

2. YouTube

Meet the 7 Most Popular Search Engines in the World

YouTube was founded in 2005 by veterans of PayPal and was purchased just over a year later by none other than Google, giving it control over the top two search engines on this list.

YouTube receives more than 2 billion logged-in users per month and feeds over 1 billion hours of video each day to users (that’s right… billion).

If you’re curious about the first video uploaded (which has over 41 million views), it’s a 19-second clip of co-founder Jawed Karim at the zoo.

Not exactly MTV playing “Video Killed The Radio Star,” but it got the job done.

Pros & Cons

As with Google, it’s easy to see the allure of such massive traffic, but that’s also the pitfall for marketers.

Using YouTube as a vehicle for traffic cannot be underestimated in its impact if successful.

However, considering that over 500 hours of video are uploaded to YouTube every minute, it can be challenging to stand out.

With paid opportunities under the Google Ads system, it can also get pricey to compete on that front.

That said, if you can get the attention of your target demographic on YouTube with amazing campaigns such as those by Geiko or Blendtec, you can get incredible exposure inexpensively.

Optimization Tips

A few valuable pieces on marketing on YouTube can be found at:

Advertisement

Continue Reading Below

3. Amazon

Meet the 7 Most Popular Search Engines in the World

Amazon was launched in 1995 and, thus, is considered as one of the first large companies to sell goods online.

They started out selling books online but expanded rapidly. In 1999, founder Jeff Bezos won Time’s Person of the Year for making online shopping popular and accessible.

So successful is Amazon that last year that almost half of all online shopping searches began not at Google (22%) but at Amazon (49%).

Advertisement

Continue Reading Below

Combine this with their acquisition of Whole Foods, which gives them access to fresh foods, and one can be pretty sure we’ll see this number continue to climb.

Anyone want a Bluetooth adapter with their organic avocado?

Pros & Cons

The positives, as with Google, are obvious – scale. If you sell blue widgets and you want to be where people search for them, then you want to be on Amazon.

In fact, some can argue, based on the numbers, that having a ton of great and useful content might help you rank on Google and get all those folks trying to figure out what blue widgets are and which one they need, but unless you’re on Amazon, you won’t be where they are when they’re actually looking to convert.

The downside is that the competition is fierce, the pricing and other details are easy to compare vs. competing products, and the cost for selling there can get pretty costly at times. Your unique value-adds are difficult to convey in a product-centric system.

Advertisement

Continue Reading Below

Entering early can be difficult if you don’t have a unique product, as sales and reviews are important for rankings. For the same reason, well-established companies with good products and reputations can hold their placements well.

There are also CPC options for product promotion. It can be pricey, but you’re also getting the searcher at the buy end of the cycle, so what engine isn’t?

It’s too early to tell right now how Alexa will impact searches and sales, but this is an area to watch. To prepare yourself for the possible scenario where Amazon wins (or at least does well in the personal assistant race), the third article below discusses it further.

Optimization Tips

A few valuable pieces on marketing on Amazon can be found at:

Advertisement

Continue Reading Below

4. Facebook

Meet the 7 Most Popular Search Engines in the World

In 2006, Facebook (as we know it) was born. From 2004 until then, it was accessible only by students, and in 2006, it was opened up to the world.

It’s not a natural go-to when thinking of search engines. However, it has well surpassed 2 billion searches/day, putting it ahead of Microsoft Bing.

With more than 1.62 billion logged-in visitors per month, Facebook also gives businesses and advertisers incredible market access and tends to be where people are when they’re not working (present company excluded obviously), meaning they may be in a better situation to follow their nose and get side-tracked by your offering if it’s of interest.

Advertisement

Continue Reading Below

Pros & Cons

It’s probably becoming pretty obvious how this story plays out. The biggest “pro” is the user base, but as is true with almost all platforms. With that user base comes the biggest “con” – the price.

Depending on your target demographic, the price can run up to many dollars per click, making it cheaper than Google Ads but still pricey. Some can argue that the traffic isn’t as targeted.

Therein is another pro-and-con: while traffic via the Google Ads search system revolves around search queries (on Google at least) lending an inherent relevancy, a lot of Facebook advertising revolves around job titles, locations, interests, and other demographic data. You tend to lose a bit of relevancy. However, it’s a great medium for getting in front of people when they aren’t looking for you.

Want to launch a new product?

Get your new ebook in front of a bunch of SEO professionals who might not be searching for “seo ebook”? Facebook lends a lot of flexibility in this area.

Advertisement

Continue Reading Below

While their organic reach has tended to drop dramatically in the past few years, Facebook also can be a solid source of unpaid traffic.

This involves ensuring you have brand loyalty and are consistently producing good content as consistent engagement is the key to ranking organically.

Optimization Tips

A few valuable pieces on marketing on Facebook can be found at:

5. Microsoft Bing

Meet the 7 Most Popular Search Engines in the World

Bing replaced MSN Search as Microsoft’s answer to Google in 2009. Launching with just 8.4% of the search market share, they quickly crossed 10 percent, and in a deal, later that year to power Yahoo search rose to 28.1%. In 2016, they added AOL to the sites they provide search results for.

Advertisement

Continue Reading Below

These additions made them a real contender, and across all Microsoft products and properties, their market share gets closer to 25.7%.

Bing has been making a lot of plays in the advertising space in their effort to catch up with Google, adding a number of features to Microsoft Ads – though they are generally all in efforts to play catch up or bring their system in line with Google’s for import ease and manager familiarity.

In October 2020, Bing officially rebranded to Microsoft Bing.

Pros & Cons

While Microsoft Bing doesn’t have the market share that Google has, it is respectable in many markets, including the U.S. and U.K.

Organically their algorithms aren’t as sophisticated as Google’s though they’re making big moves in the AI space.

This gap in sophistication tends to make them easier to understand, predict, and optimize for. While this won’t be an indefinite state, it’s likely to be true for the short-term future.

Advertisement

Continue Reading Below

Due to the lower traffic, there are fewer SEO pros vying for the top 10 positions and studying the algorithms providing good ROI for those who do.

On the ad side, there are less sophisticated systems to work with. Due to the lower volume and ease of setup from existing Google Ads campaigns, the lower traffic can easily be made up for by the lower CPC.

Though from experience, I do have to warn, their understanding of close variants would be laughable if it didn’t bleed so much money.

That aside, the ROI can often be better on Microsoft Bing, though the number of conversions far lower.

Note: This isn’t to say to simply copy your Google Ads campaigns into Microsoft Ads and be done with it. Each engine needs to be managed individually for its CPC and demographics (resulting in different conversion rates, etc.). However, copying campaigns can greatly speed up the setup process.

Optimization Tips

A few valuable pieces on marketing on Bing can be found at:

Advertisement

Continue Reading Below

6. Baidu

Meet the 7 Most Popular Search Engines in the World

Baidu was founded in 2000 and is the dominant search engine in China, with over 69.55% market share where Google comes in at 3.76.

They’re making huge investments into AI, expanding their core offerings in ways very similar to Google, and are right now (as of this writing) deploying their computer for self-driving cars (sound familiar?).

Outside of China, Baidu holds little influence. Within the country, Baidu powers 3.3 billion searches per day.

Advertisement

Continue Reading Below

Pros & Cons

The downside to Baidu is that it only gives access to one market. The upside is that the market it gives access to is huge.

That said, it’s critical to understand that accessing the Chinese market is not like accessing any other (such is the curse of international SEO).

The visuals, verbiage, and customs are entirely different, and Google Translate isn’t going to help you win any customers over.

To access the Chinese market via Baidu, you need someone on staff who speaks the language and understands marketing to the culture (not just “someone on my team who took two years of Mandarin in high school”).

Overall, the organic algorithms are more simplistic than Google’s, and their paid systems can be easier once you’re setup, but that setup is more difficult if you reside outside China.

Optimization Tips

A few valuable pieces on marketing on Baidu can be found at:

Advertisement

Continue Reading Below

7. Yandex

Meet the 7 Most Popular Search Engines in the World

Yandex has its roots in a project started by two Russian developers to aid in the classification of patents in 1990 under the company Arkadia.

The term Yandex was adopted in 1993, standing for “Yet Another iNDEXer.” The Yandex.ru domain was launched in 1997.

In 2011, they went public on the New York Stock Exchange with an IPO of $1.3 billion, making it the second-largest at the time (right after Google).

Advertisement

Continue Reading Below

Yandex currently powers about 42.35% of all searches in Russia.

Pros & Cons

As with most smaller engines (compared to Google at least), there is less traffic on Yandex, but the competition is lower both organically and in paid.

The algorithms used by Yandex are less sophisticated than Google’s and, thus, easier to assess and optimize for.

Now the bad news: While Yandex’s algorithms are less sophisticated than Google, they have elements that make it difficult for outsiders – including a higher weighting on geolocation.

The paid system is obviously more flexible in this regard, and compared to Google, Facebook, and Microsoft Bing, it tends to be less expensive per click. For example, ranking #1 for “casino” would cost over $55 per click in the U.S. and only $0.82 on Yandex. Of course, that’s an English word, but even the Russian “казино” is only $1.54.

Optimization Tips

A few valuable pieces on marketing on Yandex can be found at:

Advertisement

Continue Reading Below


Featured Image Credit: Paulo Bobita

Uncategorized

leave Facebook? This is how you take your photos, messages, notes and events with you

Published

on

By

leave Facebook?  This is how you take your photos, messages, notes and events with you
003-facebook-app-logo-on-phone-2021

Facebook makes it easier to move your photos, posts, and more to other platforms.

Sarah Tew/CNET

are you ready to delete facebook? Or do you just want to make sure that your years of photos, videos, messages, notes and events are safely stored somewhere else so you can access them? Good news: Facebook lets you switch all your valuable information from the site to other platforms, and it’s not hard to do.

Facebook already allows you to download all your data (including ad targeting information that the site collects about you) in a ZIP file, and to move photos and videos specifically to Google Photos, Dropbox, Backblaze, and Koofr. Starting in August, you can also transfer your posts, notes, photos, and events directly from the site to Google Docs, Blogger, WordPress.com, Photobucket, and Google Calendar. Facebook said it will add more types of data you can transfer and more destinations in the future.

The expansion of Facebook’s Transfer Your Information tool comes as Facebook and tech companies like Amazon and Google have faced accusations from regulators and lawmakers that they are using monopoly power to illegally suppress their competitors. CNET’s Queenie Wong Reports. Lawsuits filed against Facebook last year noted that people are having a hard time moving their information to other platforms, a problem that keeps them on the social network.

Here’s how to use the Facebook Transfer Your Data tool to send your photos, videos, messages, notes, and events to other platforms. These instructions are largely the same whether you open Facebook in a browser or in the mobile app.

How to transfer your Facebook photos, videos, messages, notes and events

Use Facebook’s updated transfer tool to move your photos, videos, posts, and notes to platforms like Google Docs and WordPress.com.

facebook

1. On Facebook on desktop, click the down arrow in the top right corner. Click Settings & Privacy > Settings > Your Facebook Information.

2. Click Transfer a copy of your dataand re-enter your Facebook password.

3. From the drop-down menu, choose which platform you want to transfer your information to. Click Next step.

4. Choose what to transfer: photos, videos, messages, or notes, depending on the platform you’ve selected. You have the option to move all or those of a selected period or album. Click Next step.

5. Click Connect and start transfer. Log in to the service you selected to move your information to and select Confirm transfer. (Facebook notes that after the transfer, that service’s terms and policies will govern their use of your information.)

Now you have a copy of those precious Facebook posts that let you do whatever you want.

For more, check out how to delete your facebook account completely, and a few tips to ease the transition from Facebook.


Now playing:
Look at this:

How To Delete Facebook Permanently


1:08

Continue Reading

Uncategorized

MSI Optix MAG272CQR monitor £140 off at Amazon for Cyber ​​Monday 2021

Published

on

By

MSI Optix MAG272CQR monitor £140 off at Amazon for Cyber ​​Monday 2021

Black Friday may be — technically — over, but PC hardware sellers are still keeping a lot of prices low for Cyber ​​Monday. Some hefty deals are also lurking, such as this huge savings on the MSI Optix MAG272CQR gaming monitor.

(more…)

Continue Reading

Uncategorized

Northern Ireland weather forecast for the next week

Published

on

By

Northern Ireland weather forecast for the next week

After the stormy weekend, there can be no doubt that winter is coming.

Storm Arwen swept across the UK with devastating effects, including the death of a primary school principal after a tree fell on his car in County Antrim.

While Northern Ireland has managed to escape much of the snow that has covered other parts of the UK, many are hoping for a calmer week this week.

But luckily there are higher temperatures and a calmer week ahead.

The Met Office says:

Today, Monday 29 November, will be a cloudy and dull day with occasional light rain and drizzle, the best of any drier spell through Fermanagh. Milder than lately and sometimes refreshing winds. Maximum temperature 10C.

Tonight it will be cloudy with clear spells of rain and drizzle. Much of this will be light and patchy with some drier periods. A mild and frost-free night. Windy. Minimum temperature 7C.

Tomorrow, Tuesday 30 November, it will be cloudy with occasional rain showers, heavy and persistent. In the evening drier and clearer with occasional showers. Windy. Maximum temperature 10C.

Beginning of December towards the end of the week it will be clear and windy with showers on Wednesday becoming wintery.

Mostly clear and fresh on Thursday, but later rain and sleet. Friday clear with showers.

.

Continue Reading

Trending

Copyright © 2017 Zox News Theme. Theme by MVP Themes, powered by WordPress.