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Increase reach and exposure through the Facebook family of apps

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Increase reach and exposure through the Facebook family of apps

The driving force behind digital health clinics – Man Matters and Bodywise – Revant Bhate, co-founder and CEO, Mosaic Wellness, shares that his first year in business has been very encouraging. His consumers loved the proposal and it was evident from the high repeat sales.

He explains the reason for his success: “A constant aspect of our digital go-to-market strategy has always been Facebook. Initially, we relied heavily on Facebook and over time we also gained the support of Instagram and WhatsApp. over the past 18 months, we have been able to leverage each of these channels to drive our business forward.”

In a short time, his company has 150,000 followers on Instagram alone. He attributes this to widespread digital adoption since the pandemic, the kind of content his team has created, and how well it has been accepted by online consumer segments. In fact, he sees a beneficial cycle developing as his followers have created a lot more followers and a very strong community. “All this was possible because we were able to reach 30-40 million people every month through our paid marketing initiatives on the Facebook family. At least 1% would definitely like what we offer and were converted into consumers.”

He also emphasizes the need to continuously plan the next digital strategy. “Facebook Blueprint is a great place to start. It really helped us understand how to use Facebook to build our digital marketing strategy and take our business online. In addition, it also keeps us informed of what is regularly changing,” he says.

His advice to other startups is that when a business is launched it depends on raising awareness around its proposition and there is no better family of apps than the Facebook group for this purpose.

In the next 12-18 months, he plans to expand his offering to more men and women in the country and targets a user base of 10 million. “We have leveraged paid marketing on both Facebook and Instagram to create a lot of awareness about what our platforms stand for and how they really help Indian men and women look at elective health and awareness. continue to make the Facebook family of apps,” he concludes.

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Amazon outage disrupts lives and surprises people over cloud dependency

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Amazon headquarters in downtown Seattle. (AP)

Normally, an internet-connected feeder provides them with kibble in the afternoon, but the felines’ bowls were empty and clean. The gadget did not work due to a malfunction of Amazon.com Inc’s cloud computing unit.

“We had to feed them manually like in ancient times,” said Mr. Lerner, a 29-year-old small business owner who lives in Marina del Rey, California.

Amazon Web Services is the largest cloud computing service provider in the US. The outage of much of its network lasted most of the day, disrupting several of the tech giant’s services, as well as many of its enterprise customers’ websites and apps.

For many consumers, it was an awareness of the number of Internet-enabled devices they now have in their homes and the extent to which even some of their most basic daily needs depend on a connection to the cloud.

Los Angeles-based Steve Peters couldn’t tell his Roomba robot vacuum to clean up the blueberry muffin crumbs that ended up on his kitchen floor during breakfast. He relies on an app on his phone to beckon the machine.

“I had to resort to a broom and dustpan,” said Mr. Peters, a 60-year-old game experience designer. “It was crazy.”

In St. Louis, Mark Edelstein felt lonely and helpless when he lost access to Amazon’s Alexa service.

“During the day, we chat more than me and my wife,” the 62-year-old business analyst says of the digital assistant, who normally responds to his questions and commands in an instant. He regularly asks him for weather and news updates Alexa had no answers for him on Tuesday morning.

“Since the pandemic, I have become tied to the Alexa system,” said Mr. Edelstein. Without it, “you almost have separation anxiety.”

The Amazon blackout was especially noticeable because it wasn’t limited to a specific type of service. It impacted the video conferencing tool Chime and its home security system Ring, plus many third-party applications that sit on top of Amazon’s cloud, including Ticketmaster and streaming services from Walt Disney Co. and Netflix Inc.

The outage forced Samantha Sherhag to open the blinds at her home in Tampa Bay, Florida. She couldn’t instruct Alexa to turn on the lights. Otherwise, she would have to move furniture to get to the main light switch in her living room.

“I’ve gotten lazy over the past two years,” said Ms. Sherhag, a stay-at-home mom of two young girls. “It’s easier to tell Alexa to turn the lights on and off. She listens better than the kids.”

Ms. Sherhag was also unable to track down a package she was expecting from Zappos containing a pair of sandals for her husband. Zappos is part of Amazon that was also affected by the outage.

“It makes you realize how much you rely on technology,” she said.

Outages that affect a large number of users are quite common. In addition to Amazon, they also recently launched Facebook parent Meta Platforms Inc. and Roblox Inc. plagued them, causing them modern headaches such as not being able to play video games or share photos with friends.

A global survey published in September by Uptime Institute LLC, a provider of data center reliability consulting services, found that 69% of data center operators experienced some type of outage in the past three years. Human error played a role in 78% of those incidents and 44% had major financial, reputational and other consequences.

Due to the AWS outage, college student Sofia Echeverry was unable to access Canvas, a service she and her classmates use to submit homework assignments, view grades, and message professors at her school, the University of Florida. She is now behind on projects and essays.

“Everyone is now in finals mode,” she said. “If Canvas ever had the worst time to crash, this would be it.”

Ms. Echeverry, a 19-year-old sophomore linguistics student, described the outage as stressful and frustrating. “I’ll be in the library a lot longer than I thought because of that,” she said.

It is not always immediately clear when there is a malfunction. David Danto was initially confused when the waterproof Internet-enabled device he recently set up in his shower wouldn’t play the radio news station he’d requested. The 59-year-old thought he might have installed it incorrectly or that his home internet had gone down.

“When you first realize things aren’t working, you think it’s on your side, so you start taking out your router and looking at your connections in the house,” says Mr. Danto, a tech specialist in Millburn, NJ

When the Alexa-powered lights in his house weren’t working either, he checked the Downdetector website, which tracks website outages, and found he wasn’t alone. At around 10:45 a.m. ET, it showed nearly 11,300 reports of outages. “It was a sigh of relief,” said Mr. Danto, but the experience also made him realize how much he relies on AWS. “You’re starting to worry, how vulnerable are we to this one service? It’s causing panic.”

Amazon blames the outage on faulty network devices. But to Ben Jackson, a 41-year-old cyber defense manager in Dartmouth, Massachusetts, it seemed like the Grinch was responsible, as it prevented his light-up Christmas trees and Santa and reindeer inflatables from turning on at sunset while he’d programmed them to do so. He eventually resolved the issue through a working app.

“I’m very happy that this is the only thing that is broken at the moment,” he said.

This story was published from a news agency feed with no text changes

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‘Bad weather conditions may have caused the Mi-17V-5 to crash,’ says ex-IAF pilot – The New Indian Express

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'Bad weather conditions may have caused the Mi-17V-5 to crash,' says ex-IAF pilot - The New Indian Express

Express News Service

CHENNAI: It takes less than 20 minutes to fly from Sulur to Wellington by helicopter and the Mi-17V-5 is considered one of the safest craft to fly. Mi-17V-5s are regularly used by VVIPs, including the President and Prime Minister, who used the helicopter to travel from the airport on a recent visit to Chennai.

Manufactured by Kazan Helicopters, a subsidiary of Russian Helicopters, the Mi-17V-5 has barely experienced one or two emergencies, requiring immediate landing. “Such emergencies can involve tail rotor failure or fire failure of both engines. This rarely happens. There may have been only one or two such cases in the last 30-40 years,” said a former Air Force personnel with extensive flying experience.

ALSO READ| CDS helicopter crash: Mi17V5, an advanced transport helicopter, in service with IAF since 2012

The helicopter, which can be used in troop and weapons transport, fire support, convoy escort, patrol and search-and-rescue (SAR) missions, is said to have been thoroughly checked before being used to transport VVIPs such as Rawat. In such circumstances, it is unlikely that a technical problem caused the crash, the expert said, citing weather conditions as the reason for the accident.

Usually during pilot training there is a golden rule for pilots when flying in the hills and in cloudy weather. “If you are in the clouds you should be out of the hills and if you are in the hills there should be no clouds around,” said the former Indian Air Force pilot. This was the mistake made in the crash of the Mi17 V-5 during the Uttarakhand landslides in 2013 that lost 20 lives.

IN PHOTOS| CDS General Bipin Rawat to YS Rajasekhara Reddy: Prominent Indians who died in plane crashes

“The pilot then flew into the clouds and as such he could not see the hill. In the Coonoor crash, if there was an emergency, the pilot would have reduced speed if visibility was poor. But given the impact and crash, burned it all. The helicopter seems to have hit the ground at high speed. The plane usually never falls like a rock,” said the former pilot in Chennai.

“There is a lot of power available through the rotor, the blade and through autorotation it will be a controlled speed. It will fall over, it will be damaged. But not to the extent of this crash where everything gets burned. Without he realized that “The pilot could have hit a hill with barely any time maneuver. He would have visualized the hill within a distance of 200 or 300 meters, which is barely enough to reduce the speed when flying at 210 kilometers per hour,” said the former pilot .

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Michael Owen predicts the result for Manchester United vs Young Boys

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Michael Owen backs Manchester United to win their final Champions League group game of the season

Michael Owen has backed Manchester United to a 2-1 win over Switzerland’s Young Boys on Wednesday in their final group stage match in the Champions League.

Manchester United secured qualification for the Round of 16 leg of the Champions League after their 2-0 win over Villarreal two weeks ago. The Red Devils have had a difficult time in the Premier League in recent months but have managed to maintain consistency in the Champions League.

They have won three and drawn one of their last four matches in all competitions. However, Manchester United suffered a shocking 2-1 defeat to Young Boys in their first Champions League group stage match of the season.

However, former player-turned-expert Michael Owen believes United are too strong for their Swiss opponents and will take a 2-1 win.

“It wasn’t emphatic, but Ralf Rangnick will have been delighted to start his tenure on Sunday with a win,” Owen said. told Deploy Victor. “United lost to Young Boys, so will take this one seriously. I don’t see them going backwards here again, 2-1 United.”

Manchester United took a 1-0 win over Crystal Palace on Sunday in the first game of Ralf Rangnick in charge of the club. They dominated possession, won the ball high in the field and managed to create a number of scoring opportunities.

The appearance of the Red Devils has certainly boosted the morale of the fans of the club.

Ralf Rangnick could offer opportunities to some of Manchester United’s fringe players against Young Boys

Villarreal CF v Manchester United: Group F - UEFA Champions League
Villarreal CF v Manchester United: Group F – UEFA Champions League

Ralf Rangnick has revealed Serbian midfielder Nemanja Matic would be the captain of Manchester United for their clash with Young Boys. The English defender Harry Maguire is resting before the last group match of the Red Devils in the Champions League.

The German also said that Donny van de Beek and Dean Henderson will start against Young Boys. Van de Beek, led by Ole Gunnar Solskjaer, was short of regular playing time and will be given the chance to prove himself on Wednesday.

Both will be eager to impress their new boss #MUFC #UCL

Dean Henderson has played just once for Manchester United in all competitions this season. The 24-year-old has failed to overtake David de Gea as Manchester United’s first-choice goalkeeper this season.


Edited by Sudeshna Banerjee


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