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Celebrity collaborations turn out to be a recipe for success for McDonald’s



Celebrity collaborations prove to be a recipe for success for McDonald’s

The fast food giants’ latest collaboration with K-pop supergroup BTS has proved a success, bolstering the effectiveness of celebrity partnerships in driving restaurant traffic.

McDonald’s recently partnered with popular Korean boy band BTS to release a signature promotion that launched May 26 in the US and June 25 in an additional 49 countries. The collaboration is the latest in a series of celebrity signatures and has once again proven to be a hit with consumers.

The company’s partnership with Travis Scott in September 2020 marked the first time since 1992’s Michael Jordan’s “McJordan” that celebrities released their own McDonald’s Meal. The collab was a huge success, leading to a shortage of ingredients in some restaurants.

Collaborations with celebrities were instrumental in driving restaurant traffic in what was a challenging year for McDonald’s. The company reported revenue of $19.8 million for the fiscal year ended December 2020 (FY2020), down 10.1% from FY2019, due to the implications of the COVID-19 pandemic.

BTS meal is a hit and taps into the band’s huge fanbase

The band’s signature order includes a 10-piece Chicken McNuggets, medium World Famous Fries, medium Coke and Sweet Chili, and Cajun dips inspired by recipes from McDonald’s South Korea. In addition, fans can access exclusive online content on the McDonald’s app and purchase BTS-themed merchandise.

According to Business Insider, McDonald’s has seen a significant increase in the number of customers visiting its restaurants after just a week of selling the band’s signature meal.

Restaurant visits were up 12% from the previous week, representing more demand than the chain has seen in 2021.

The partnership has enabled McDonald’s to tap into the bands’ huge following, known as the BTS Army. The band has a whopping 43.7 million Instagram followers and 52 million YouTube subscribers.

Collaborating with young, successful artists with a large social media following has become an effective strategy at McDonald’s. It not only helps the brand connect with young Gen Z consumers, but also capitalizes on the growing popularity of social media platforms used by this audience, such as Instagram and TikTok.

Latest Collaboration Builds on Travis Scott Signature Meal Success

Another major collaboration for McDonald’s came in September 2020, when it released the highly anticipated Travis Scott Meal and matching clothing line. The partnership immediately caught the attention of the media as the launch announcement managed to snag the number one trending spot on Twitter.

According to McDonald’s, US stores that have been open for at least a year grew 4.6% in the three months ended September 30 compared to the same period last year. This was partly attributed to the success of the collaboration with Travis Scott, which even led to ingredient shortages at some restaurants.

The buzz around collaborations certainly shows a promising outcome from celebrity partnerships, and McDonald’s is likely to dive deeper into these collaborations by offering more signature orders from other celebrities in the future.


Best musicals to watch on Netflix, Amazon Prime Video, NOW and more




Best musicals to watch on Netflix, Amazon Prime Video, NOW and more

Musicals can provide that feel-good feeling we all crave from time to time, and watching them in the comfort of your own home can be an added bonus thanks to modern technology.

Just like TV series or movies, there is also a range of musicals offered through streaming services such as Netflix, Amazon or Prime Video for you to sink your teeth into.

If you’re not sure what to pick this winter, Manchester Evening News has put together a list of the best musicals on offer to help you decide.

READ NEXT – Meet the Cast of Selling Sunset as the Series Returns to Netflix

Burst into song or dance with some picks or get invested in a gripping storyline, this list has it all.


This 2010 musical is a chic affair that stars the legendary Cher (Tess) and Christina Aguilera (Ali) in a fight to make it big. Ali champions her conquest by working his way through the ranks under the mentorship of Tess, who plays a veteran performer. This musical can be seen on Netflix.


It cannot be a musical list without mentioning Grease. The teen classic features classic songs that have become known worldwide, including “You’re the One That I Want”. If you’re looking for a musically inspired trip down memory lane, this movie is perfect. This musical can be seen on Netflix.

Mary Poppins returns

The sequel to the classic is just as lighthearted as the original and features acting legends like Emily Blunt and Lin-Manuel Miranda. The musical offers the chance to forget our worries and offers comfort. This musical can be seen on Netflix.


Created by the legendary Andrew Lloyd-Webber, Evita tells the story of Eva Peron, an Argentine actor who escaped poverty and eventually grew up to be the wife of President Juan Domingo Perón, played by Madonna. Watch this musical on Amazon Prime Video.

Muppets Christmas Carol

If you’re looking for a Christmas musical this year, the Muppets Christmas Carol is a surefire choice. The message of friendship, family and love transcends the musical itself. This musical can be seen on Disney Plus.


Another classic composed by Andrew Lloyd Webber, Cats is based on a collection of poems by TS Elliot. The most famous song from the musical is Memory as sung by Grizabella. It is the fourth longest-running Broadway show and is now available to watch on NOW TV.

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The weather in Perth: city ready for scorching weekend and balmy nights




The weather in Perth: city ready for scorching weekend and balmy nights

If you’ve been enjoying the sweltering hot weekend in Perth, we’ve got some good news for you – another one.

The metro area will reach a maximum of 35C on both Saturday and Sunday, so if you haven’t had the air conditioning repaired yet, now is the time!

Perth hit a scorching 37C last Saturday – the hottest day since March – before cooling slightly to 32C on Sunday.

Perth will see a bit of a respite from the heat at the start of the week, thanks to a weak front approaching from the south coast, before temperatures rise Friday.

Surf Life Saving WA trial of drones on the beaches of Perth.  Pictured - The DJI Phantom 4 flies over CIty Beach just after it was evacuated due to a shark alert.  Photo: Daniel Wilkins
Camera iconCity beach. (stock image) Credit: Daniel Wilkins/The Sunday Times

Joey Rawson, Senior Meteorologist at the Bureau of Meteorology in Perth, said the warm weather will persist into the night, making for balmy evenings.

A minimum temperature of 21 degrees is forecast for Sunday.

“A trough on the west coast — very common for this time of year — brings warm temperatures from the north and inland,” Bureau of Meteorology Duty Forecaster Jessica Lingard said on Friday.

“We can expect very pleasant weather Friday, Saturday and Sunday … summer starts in a week, so we’ll see it get warmer.”


Monday: 26C, clearing

Tuesday: 24C, mostly sunny

Wednesday: 25C, mostly sunny

Thursday: 29C, sunny

Friday: 32C, sunny

Saturday: 35C, sunny

Sunday: 35C, sunny


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Hotel and restaurant shares in red; Indian hotels, Lemon Tree underperform




Broker stock market crash
Broker stock crash

Hotel and restaurant stocks witnessed selling pressure today amid fears of the new Omicron variant and new travel restrictions. Karnataka and Maharashtra have issued new guidelines in response to concerns.

In response, shares of Chalet, Indian Hotels, Lemon Tree and Kamat Hotels fell between 6 and 4% respectively. While shares of Oriental Hotels, Royal Orchid, Mahindra Holiday, EIH, TajGVK, Delta Corp and Country Club fell 3.5% to 6% on the BSE.

India had announced on Friday that it would resume regular international flights from December 15 for the ‘non-risk countries’. Besides the UK, more countries such as Germany, Italy, Belgium, Netherlands and Hong Kong have discovered the B.1.1.529 Omicron variant.

The hotel industry took a major hit as the outbreak began as travel ground to a halt and countries imposed restrictions to prevent the spread.

Furthermore, restaurant stocks are also facing selling pressures, including Barbeque Nation, Coffee Day and Burger King, each of which is down more than 4%.

Meanwhile, benchmark indices recovered initial losses in a volatile session on Monday amid pressures from oil & gas, IT and metals stocks. The S&P BSE Sensex rose 361.36 points or 0.63% to 57,468.51 and the Nifty 50 index rose 91.54 points or 0.54% to 17,118.15.

On November 26, 2021, the World Health Organization designated variant B.1.1.529 as a variant of concern, called Omicron. The WHO said it is not yet clear whether Omicron is more transmissible (e.g. more easily spread from person to person) compared to other variants, including Delta. The number of people testing positive has risen in areas of South Africa affected by this variant, but epidemiological studies are underway to understand whether this is due to Omicron or other factors.

Commenting on the severity of the new variant, the WHO said it is not yet clear whether infection with Omicron causes more serious illness than infections with other variants, including Delta. However, preliminary data suggests that hospitalizations are on the rise in South Africa, but this may be due to the increasing number of people becoming infected, rather than a specific infection with Omicron.


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