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Amazon gains largest share of Google results in e-commerce for clothing, beauty, sporting goods and health as it provides ‘informational content’ – Marketing

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Amazon gains largest share of Google results in e-commerce for clothing, beauty, sporting goods and health as it provides 'informational content' - Marketing
Amazon comes out on top for clothing

Amazon comes out on top for clothing

Of the seven eCommerce verticals analyzed by Searchmetrics in his latest report, amazon.com appears to have the highest market share of the search results on page one in four categories (clothing, beauty, health and sporting goods). In the three other sectors (DIY, Furniture, Electronics) amazon.com comes second.

Due to the acceleration of e-commerce during the pandemic, all seven verticals will continue to experience higher average search volumes in 2021 compared to pre-Covid numbers, according to the analysis. The sector with the largest increase in search activity is Furniture, where the volume of monthly searches per keyword is on average 193% higher than in 2019. Next, the DIY sector, with monthly searches by keyword is on average 190% higher. For Apparel, the average is 84% ​​higher and for Beauty 83% higher.

Amazon is also one of the largest buyers of Google Shopping ads in some ecommerce industries. In the apparel industry, the top three spenders of Google Shopping ads are amazon.com, walmart.comand etsy.com, respectively. In Beauty they are amazon.com, walmart.com and ulta.com. In furniture, however, they are wayfair.com, overstock.com and walmart.com – of amazon.com not make the top three.

The analysis shows that about one in two e-commerce searches are informational searches – those where people search with the intent to gather information or learn more about goods and services, rather than with the intent to to make a purchase immediately.

According to Searchmetrics, most ecommerce brands don’t focus enough on informational content, meaning competition isn’t as fierce as it is with transactional searches. This makes informational content an open field and a great way to compete against Amazon.

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The weather in Perth: city ready for scorching weekend and balmy nights

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The weather in Perth: city ready for scorching weekend and balmy nights

If you’ve been enjoying the sweltering hot weekend in Perth, we’ve got some good news for you – another one.

The metro area will reach a maximum of 35C on both Saturday and Sunday, so if you haven’t had the air conditioning repaired yet, now is the time!

Perth hit a scorching 37C last Saturday – the hottest day since March – before cooling slightly to 32C on Sunday.

Perth will see a bit of a respite from the heat at the start of the week, thanks to a weak front approaching from the south coast, before temperatures rise Friday.

Surf Life Saving WA trial of drones on the beaches of Perth.  Pictured - The DJI Phantom 4 flies over CIty Beach just after it was evacuated due to a shark alert.  Photo: Daniel Wilkins
Camera iconCity beach. (stock image) Credit: Daniel Wilkins/The Sunday Times

Joey Rawson, Senior Meteorologist at the Bureau of Meteorology in Perth, said the warm weather will persist into the night, making for balmy evenings.

A minimum temperature of 21 degrees is forecast for Sunday.

“A trough on the west coast — very common for this time of year — brings warm temperatures from the north and inland,” Bureau of Meteorology Duty Forecaster Jessica Lingard said on Friday.

“We can expect very pleasant weather Friday, Saturday and Sunday … summer starts in a week, so we’ll see it get warmer.”

PERTH FORECAST

Monday: 26C, clearing

Tuesday: 24C, mostly sunny

Wednesday: 25C, mostly sunny

Thursday: 29C, sunny

Friday: 32C, sunny

Saturday: 35C, sunny

Sunday: 35C, sunny

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Hotel and restaurant shares in red; Indian hotels, Lemon Tree underperform

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Broker stock market crash
Broker stock crash

Hotel and restaurant stocks witnessed selling pressure today amid fears of the new Omicron variant and new travel restrictions. Karnataka and Maharashtra have issued new guidelines in response to concerns.

In response, shares of Chalet, Indian Hotels, Lemon Tree and Kamat Hotels fell between 6 and 4% respectively. While shares of Oriental Hotels, Royal Orchid, Mahindra Holiday, EIH, TajGVK, Delta Corp and Country Club fell 3.5% to 6% on the BSE.

India had announced on Friday that it would resume regular international flights from December 15 for the ‘non-risk countries’. Besides the UK, more countries such as Germany, Italy, Belgium, Netherlands and Hong Kong have discovered the B.1.1.529 Omicron variant.

The hotel industry took a major hit as the outbreak began as travel ground to a halt and countries imposed restrictions to prevent the spread.

Furthermore, restaurant stocks are also facing selling pressures, including Barbeque Nation, Coffee Day and Burger King, each of which is down more than 4%.

Meanwhile, benchmark indices recovered initial losses in a volatile session on Monday amid pressures from oil & gas, IT and metals stocks. The S&P BSE Sensex rose 361.36 points or 0.63% to 57,468.51 and the Nifty 50 index rose 91.54 points or 0.54% to 17,118.15.

On November 26, 2021, the World Health Organization designated variant B.1.1.529 as a variant of concern, called Omicron. The WHO said it is not yet clear whether Omicron is more transmissible (e.g. more easily spread from person to person) compared to other variants, including Delta. The number of people testing positive has risen in areas of South Africa affected by this variant, but epidemiological studies are underway to understand whether this is due to Omicron or other factors.

Commenting on the severity of the new variant, the WHO said it is not yet clear whether infection with Omicron causes more serious illness than infections with other variants, including Delta. However, preliminary data suggests that hospitalizations are on the rise in South Africa, but this may be due to the increasing number of people becoming infected, rather than a specific infection with Omicron.

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TS Inter 1st year result 2021 expected soon on Tsbie.cgg.gov.in

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TS Inter 1st year result 2021 expected soon on Tsbie.cgg.gov.in
TS Inter 1st year Result 2021 Expected soon;  Official website, steps to check

TS inter first year result 2021 is expected soon

New Delhi:

Telangana State Board of Intermediate Education (TSBIE) is expected to release 2021 TS interim results for first-year exams soon. Students who appeared for the TS midterm exam can check their result on the official website – tsbie.cgg.gov.in, once it is released. Students must enter their TS inter-exam roll number and date of birth to check their results.

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Along with the official TSBIE website, 2021 interim result will be available on unofficial websites like Manabadi and Examresults. However, students should check their results on the official portal.

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TS Inter 1st Year Result 2021: Where to Check

Manabadi 2021 TS interim results for freshman exams can be viewed on the following websites:

Students checking results from private websites should also check their results from the official websites.

TS Inter 1st Year Result 2021: How to Check?

  • Go to the official website — tsbie.cgg.gov.in

  • On the appeared homepage click on the link ‘TSBIE Website’

  • Candidates will be redirected to the main website

  • Click on the designated TS first year result 2021 link

  • Enter the requested login details

  • TS inter first year result will be available on screen

  • Check and save the result

  • Make a printout for future reference

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