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Amazon, Asian Paints and Tata Tea lead Kantar’s targeted brand ranking

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NEW DELHI Amazon, Tata Tea and Asian Paints emerged as the most targeted brands in India in technology, fast moving consumer goods (FMCG) and non-FMCG categories respectively, according to findings of Kantar’s BrandZ India 2021 report released Thursday .

It is the first time that research firm Kantar has focused on ‘target’ as an important measure of brand salience in its ranking survey. Kantar defines purpose as a combination of functional benefits, but said more and more brands need to offer reassurance, security, connection, and hope for the future. Such attributes make brands meaningful and different.

The Covid-19 pandemic has increased the need for brands to do more than just focus on profit, according to the report’s findings. As India opens up, businesses and consumers are once again looking to the future. Brands will need to formulate more unique visions of exactly how they plan to shape this future for the better, it said. This is especially true as brands are judged by consumers for their political and social views, although they may also come under criticism.

Kantar, in its eighth annual report, analyzed 418 brands across 30 categories in India and found that especially in India, perception of a brand’s purpose is crucial to establish a brand’s prominence among consumers and ‘amplify’ growth prospects .

In a post-pandemic world, consumers in India expect to continue to look to brands to provide practical solutions in their everyday lives, from promoting nutrition and hygiene to saving time and managing stress. Consumers are also “highly aware” of issues — from pandemics to climate change, making brands more involved with society and consumers in general.

Target as a contributor to brand equity is 10 times more important in India compared to other markets worldwide, said Deepender Rana, executive director, South Asia, Insights Division, Kantar.

The ranking – split into three categories – rated technology, fast moving consumer goods and non-tech FMCG brands. It surveyed more than 12,000 respondents. The database contains 28 attributes that make a brand beneficial to shoppers. However, for the first time, the spotlight was placed on the most targeted Indian brands in these business segments.

In the technology ranking, Amazon leads the index, followed by Zomato, YouTube and Google and Swiggy jointly in fourth place, followed by Flipkart. The non-FMCG ranking is dominated by telecom brands, with Samsung and Jio jointly in second place, followed by MRF, Tata Housing and Airtel. Tata Tea leads the FMCG category, followed by Surf Excel, Hindustan Unilever’s detergent brand, Taj Mahal tea brand, Marico’s Parachute and Maggi from Nestle India, both in fourth place and Britannia rounding out the list.

According to Kantar BrandZ data, consumers believe that these brands lead with a clear purpose to improve their everyday lives. “It also shows those (brands) that have taken a bolder social stance as Covid-19 increases the need for brands to do more than just focus on profit. The findings align with long-term trends in India and abroad to help brands value on ESG (environmental, social and governance) criteria alongside traditional factors, such as valuations and earnings growth,” it added.

The pandemic has prompted consumers to re-examine their purpose in life. Similarly, brands also had to rethink what they stand for and what they deliver to consumers, beyond the idea of ​​making a profit for their shareholders, Rana said.

Soumya Mohanty, managing director — Client and Quantitative, Insights Division, Kantar said a path to a goal is through corporate social responsibility – including how brands behave toward employees; their stakeholders, social and environmental responsibility. The second route is by having well-designed products and services that fit the needs and lives of consumers.

However, Rana said the translation to one-time “corporate charity” is insufficient to build long-term credibility. “Instead, a real purpose flows from and builds on a brand’s existing core values ​​and DNA. This reinforces the need to understand and measure whether a brand’s purpose is seen as adding real meaning to consumers’ lives,” he said.

For consumers in India, seeing a brand as purposeful is critical – amplifying or communicating their ‘purpose’ is critical. Meanwhile, for tech brands, it helps their ability to showcase and deliver convenience. “These brands have been able to scale and showcase a wide range of products and enter new categories at a time when consumers were desperate for home and delivery solutions. Everyday convenience, in turn, made life easier and nourished the focus on brands,” it said.

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Agent investigating marijuana stock via Amazon had to sit in a sedan chair

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Agent investigating marijuana stock via Amazon had to sit in a sedan chair

BHOPAL (Madhya Pradesh): Bhind Superintendent of Police Manoj Singh, who was recently transferred to Bhopal Police Headquarters, was given a warm farewell on Saturday night. He was asked to take a seat in a sedan chair, which the police officers carried on their shoulders. His video went viral on social media. Manoj Singh, a 2009 IPS officer, has been transferred to PHQ in Bhopal as an Assistant Inspector General of Police.

Police officials in Bhind district are reported to have organized a farewell party for Singh at a restaurant on the outskirts of Bhind late Saturday night. In addition to police officers, local residents, including journalists, were also invited.

When Singh reached the location, police officers had him sit in a sedan chair. They carried the palanquin on their shoulders to the slides. Newly appointed SP Bhind Shailendra Singh attended the farewell ceremony.

Although the state government said in its order it was an administrative transfer, the Confederation of All India Traders raised questions about Singh’s transfer, claiming that online shopping giant Amazon was behind the sudden transfer as Singh was about to take strict action against the transfer of Singh. Company.

Singh was investigating the marijuana smuggling case involving the online shopping website Amazon.

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Published on: Sunday 05 December 2021, 23:15 IST

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UK weather: Arctic snow and strong storms en route as Brits prepare for big frost

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UK weather: Arctic snow and strong storms en route as Brits prepare for big frost

The Met Office predicts snow, rain and wind will hit parts of the UK in the coming days as 4,700 northern and Scottish homes are left without power after storm Arwen

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UK weather: bursts of rain and strong storms expected

Wintery weather will blow up the UK for days, while thousands of Britons remain in darkness after Storm Arwen wreaked havoc on power supplies.

Snow is likely, according to the Met Office, as temperatures plunge into chilly single digits until next Wednesday and strong storms sweep across the northern and Scottish regions.

About 4,700 homes in northern England and Scotland are still without delivery – more than a week after the storm hit on Nov. 26, according to energy industry authorities.

With power still in the works, forecasters predict low temperatures between 4C (39F) and 6C (43F).

The Met Office expects “restless” weather, with snow in the Cairngorms and Northern Pennines overnight on Saturday before turning drier and less windy on Sunday.

But the temporary relief will stop Monday as a swath of rain and snow is expected in the second half of the day, along with more wind.






Tomorrow it will be dry, but from Monday it will be winter

From Tuesday, the UK will see continued wind, rain and snow – with a chance of more strong winds, although not as strong as Arwen, until Wednesday.

Simon Partridge, a meteorologist with the Met Office, said: “As for the process of reconnecting the power supplies and reaching remote areas, it’s not helpful – probably the best day tomorrow and probably the first half of Tuesday. , some decent conditions.

“Other than that, quite a bit of rain, some snow on the hills and fairly high winds – which certainly helps slow down the process of reconnecting supplies and reaching the more remote locations to cut trees and so on.






Yellow warnings have been issued for some parts of the UK

“It is certainly not ideal and in the higher places there will certainly be some snow in the coming days.”

The Met Office has also issued yellow weather warnings for rain in parts of the north east of England and a yellow snow warning for parts of south east Scotland.

The long delays have prompted energy regulator Ofgem to take enforcement action against network companies that failed to restore power to customers quickly enough after the storm.

It has also agreed with companies to lift the £700 limit on compensation that can be given to customers.






Parts of the north and Scotland were destroyed during Storm Arwen. plunged into darkness by power cuts

The change will allow those affected to claim £70 for any 12 hour period without power, after an initial £70 for the first 48 hours.

Chief executive Jonathan Brearley told the BBC Radio 4 programme: “We are very concerned about customers who have been without power for over a week.

“We want to establish the facts and make sure we understand what happened, whether the network companies have fulfilled their obligations. If not, we will take enforcement action.






People affected by the cuts can claim £70 for any 12-hour period without power

“We have clear expectations about how quickly they should get people back on the system.

“We recognize the challenging circumstances those companies are in. But what we expect from the network companies is to relentlessly connect people, but also provide support.”

He later told BBC Breakfast: “One thing we’ve already done is we’ve said to network companies, and they’ve agreed, they’ve lifted the cap on the fees they’ll give customers and they’ll make sure those customers will be compensated for everything they have been through.”






A Met Office meteorologist said the impending weather is “not ideal” for powering insulated homes again

The Ministry of Defense said 297 British Army and Royal Marine personnel are supporting civil authorities and carrying out door-to-door checks on vulnerable people in their homes and reassuring local communities.

Just days ago, Durham County Council issued a major incident alert after it was recorded that 6,500 homes were still living in darkness

Several schools in the area remain closed due to damage to buildings and lack of power, heating, electricity or working telephone lines. Chronicle Live reports.

A caravan site at Berwick-upon-Tweed in Northumberland was one of the hardest hit areas – where several holiday homes were razed to the ground by the force of the 150km/h blast.

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SAM vs LAZ Dream11 Prediction for Sampdoria vs Lazio Serie A Live

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SAM vs LAZ Dream11 Prediction for Sampdoria vs Lazio Serie A Live

SAM vs LAZ Dream11: Sampdoria’s 3-1 midweek defeat to a revitalized Fiorentina came after consecutive wins for the Genovese club. Samp is above the bottom three and relegation moves into this weekend’s round of play and looks set for a battle to the bottom so far this season. They take on a Lazio side who shared a remarkable 4-4 draw with Udinese mid-week. That game had three red cards and saw Lazio trailing 3-1 at halftime and 4-3 with less than a minute to go. Maurizio Sarri’s squad has been weak defensively but does have the ability to put together some complex attacking styles of play. Scoring by both teams seems likely.

Match details

Date: December 5, Sunday
Kick-off: 10:30 PM (IST)
Location: Stadio Comunale Luigi Ferraris, Genoa

Series A table:

Sampdoria is in 15th place in the current Serie A season. On the other hand, Lazio is in 9th place in the ranking.

Serie A Live

Viewers can watch live streaming of Serie A matches in India on Voot.

Recent form

Sampdoria: LWWLL

Lazio: DLLWD

Head to Head

Lazio have a good record against Sampdoria, winning 21 of 37 matches between the two teams. Sampdoria recorded eight wins against Lazio.

SAM vs LAZ Dream11 Prediction

Sampdoria News

Injury Report and Unavailability:

  • Mikkel Damsgaard, Fabio Depaoli and Ernesto Torregrossa are injured and are excluded from participating in this competition.
  • Omar Colley is currently suspended and will not be available for selection.

Expected changes and strategy:

  • Maya Yoshida is expected to start alongside Julian Chabot in defense while Francesco Caputo takes on Manolo Gabbiadini.

Sampdoria basic team (probably)

Emil Audero
Nicola Murrus
Julian Chabot
Maya Yoshida
Bartosz Bereszynskic
Valerio Verre
Albin Ekdal
Morten Thorsby
Antonio Candrevac
Francesco Caputo
Fabio Quagliarella

Lazio News

Injury Report and Unavailability:

  • Patric was sent off this week against Udinese and will be suspended against Sampdoria.
  • There are no worries about injuries for Lazio before he gets into this clash.

Expected changes and strategy:

  • Luiz Felipe will start after his mid-week suspension, while Patric was sent off on Thursday evening.

Lazio starting eleven (probably)

Pepe Reina
Elseid Hysaj
Francesco Acerbic
Luiz Felipea
Manuel Lazzaric
Danilo Cataldic
Sergej Milinkovic-Savico
Luis Alberto
Felipe Anderson
Pedro
Ciro Immobile

Sampdoria vs Lazio Fantasy Football Team & Tips

Captain options

Ciro Immobile can be the best choice in this game because of his scoring ability. The Lazio striker scored 14 goals in this tournament, with a conversion rate of 46.79%. He could be the perfect captain’s choice for this match.

Goals last season 21
Goals this season 14
assists 3

Fabio Quagliarella has scored 4 goals so far this season and could be a star in this match. He has an amazing ability to score goals with a conversion rate of 35.10 percent.

Goals last season 15
Goals this season 4
assists 1

Differential choice:

Felipe Anderson can score goals and change the course of a match. He has two goals and a passing accuracy of 80.48 percent. His target conversion rate is 33.48 percent.

GK: Audero
DEF: Felipe, Hysaj, Acerbic
MIDDLE: Milinkovic-Savic, Thorsby, Anderson, Alberto, Candrevac
FOR: Immobile, Quagliarella

Related Story: ISL Team Owners and Their Net Worth

Who will win today’s football match?

  • Sampdoria was blown away by Fiorentina on Tuesday night, despite an early lead in Florence.
  • Lazio was involved in an exciting eight-goal classic against Udinese on Thursday night.
  • The draw dropped Lazio to ninth place behind Fiorentina, Juventus and Bologna, while Sampdoria will look to build momentum for crucial games in the coming weeks.

Odds of Winning:

The odds of winning Lazio in this clash are 2.59 according to bet365.

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