Whether you’re a new agent or an agent looking to grow your business, a steady stream of leads is fundamental to business development and growth. Jay Johnson of Florida Berkshire Hathaway HomeServices Beach Properties found a way to identify, connect and convert new leads almost immediately after starting his career in real estate sales.
His free Facebook strategy led to a closed sales volume of $6 million within four months of starting his real estate career. This simple, repeatable strategy has given him a consistent stream of quality leads and the opportunity to grow his business quickly.
Where he found the opportunities
One of the most important components of lead generation is identifying where your ideal customers spend their time. Facebook is the third most visited website in the world. With that in mind, Johnson knew that when his ideal customers are online, they are more than likely on Facebook.
But Facebook is huge, so how can you identify your ideal customers? This is where Facebook groups come in. Most cities have Facebook groups to talk about living in their area. A few examples of these local Facebook groups could be:
- Let’s talk (your city)
- (The name of your city)
- Living in (your city)
- The (your city) life
Johnson found that these local Facebook groups were a place where many prospective residents began researching their future hometowns.
How he found local Facebook groups
There are local Facebook groups for almost every area or community. Locating those for his area was a simple process. The first step he took was to go to the Facebook search bar and enter the name of the city and communities he serves.
The second step was to scroll down the left side of his screen and click on “Groups.” This gave him a list of the groups in his area, and you can duplicate this in your area as well.
As you scroll through the list of groups, you’ll notice a few key components, such as the number of members of the group. The main reason is to make sure the group is big enough to have enough impact for the time you spend on it. The larger the group, the greater the chance, in most cases.
The second part that stands out is the group description. This gives you the opportunity to quickly determine if this is a group where your ideal customers could be located. If the first two components are promising, click on the hyperlink to the Group page.
Once you have landed on the group page, click on the Info button. This will give you an idea of the rules and any standards that the page owner and moderators want to enforce. Most encourage kindness, discourage bullying, and some prohibit sales.
The next item to check is the moderators. Hover over each moderator’s photo and they will tell you where they work, as long as they have a company in their description.
The reason for checking this is to make sure the moderators are not other brokers. If they’re moderators, chances are they’ve invested time building the group, and you should honor their efforts by not trying to invade the space they’ve created.
If all of these boxes are positive, then this is a group worth joining. By clicking the “Join Group” button, you will be asked a short series of questions and either immediately approved to the group or sent to the moderators for approval to join.
Don’t be afraid to join multiple groups if they are available to the communities you serve. Again, the more people you help and serve, the more your business will grow.
How to start the conversation?
The best way to gain respect and opportunity in a group is to be helpful and source for as many questions about your area as possible, not just real estate related questions.
Pass work before you have the expectation to receive. When you add value to others, you see opportunities to have conversations about real estate.
Johnson found opportunities in conversations about local schools, the best neighborhood for families, and even a few people asking for agent recommendations. These questions gave him the opportunity to showcase his knowledge, be a resource, and use Facebook Messenger to initiate personalized conversations.
Instead of just answering the questions in the comment box, he sent direct messages with an answer and a question via Facebook Messenger. For example, when someone inquired about schools in the area, they sent a private message with a link to the school system’s website with details about the schools.
He also asked a question after providing them with the information. Here’s an example of a private message:
I saw your question about the schools in our area on the Facebook group ‘Let’s Talk (your city)’. Here are a few links to the school’s websites and information about each school. Let me know if I can answer additional questions. Are you considering moving to our area?
These conversations led to opportunities to add more value and convert it into customers.
How he builds the relationship
Not everyone is ready to make a purchase decision right away. That’s why he sends them a friend request as soon as he has a conversation with them on Messenger.
Being friends with them on Facebook will help him build rapport over time. When he sees posts they post, he likes the posts and comments. This keeps him on their radar for when it’s time to move.
He also sends them property updates via Messenger when he sees properties that may interest them. These ownership updates give him the opportunity to continue the conversation over time.
Time and consistency inspire confidence, so even though he closed over $6 million in his first four months, he’s even more optimistic about his future as the relationships he nurtures mature.
A great example of how it works for him
One of the posts that caught his attention early on was someone asking for a recommendation from an agent. While a number of agents posted comments about how they were the best and to call them on their number, Johnson sent them a private message via Messenger.
Here’s an example of what that message looked like:
I saw your post in the group “Living in (your city) where I asked for a recommendation from an agent”. Can you give me some more information about the surface area and the type of property you are looking for? If it’s not an area I serve, I’ll be happy to recommend the best of the best servicing that area. If it is an area that I serve, I will be happy to provide you with information about the market, the area and available homes without obligation. Is there a specific area, house size, or list of amenities you’re looking for?
A post like this led to his first sale and a subsequent referral almost immediately after he started.
Consistency is key and spending time on multiple group pages will yield results. If you are looking for a resource for free leads, don’t miss the opportunity that local Facebook groups provide. Add value, be the resource and business will follow.
IND vs NZ Live Cricket Score, 2nd Test Day 3 Live Score
Mayank Agarwal – who scored 150 in the first innings – picked up where he left off with a smooth unbeaten 38 in the second and pulled off an unbeaten lead of 69 runs with Cheteshwar Pujara.
Hello and welcome to sports stars LIVE coverage of day 3 of the 2nd test match between India and New Zealand from the Wankhede Stadium in Mumbai.
LIVE action from Day 3 of the 2nd Test starts at 9.30am IST. Stay tuned!
DAY 2 SUMMARY
A historic day for Test cricket – New Zealand’s Ajaz Patel became only the third bowler in the game’s history to entangle all 10 batters in an innings – ended with India on the brink of a huge series-defining win on the second day of the Test. contest. second test in Mumbai.
RELATED: Ajaz Patel becomes third bowler in Tests, taking all 10 wickets in an innings
Mayank Agarwal and Cheteshwar Pujara took the host to 69 without a loss at the end of Day 2 with a 332 run lead. Earlier in the day, India beat New Zealand for 62 – the lowest test score in the country – while Mohammed Siraj and Ravichandran Ashwin led the charge with seven wickets between them. The Kiwis’ meager score came in response to India’s 325 in the first innings, highlighted by Ajaz’s historic returns of 10 for 119 and Mayank’s sparkling 150 – his third score of 150 or more in Test cricket.
ALSO READ: NZ’s 62 all-out sparkles from Ajaz’s perfect 10
With the outcome of the match apparently a foregone conclusion, it remains to be seen how far and to what end Virat Kohli is willing to extend the match. Will he want Pujara and himself – both struggling for longer format runs – to have some under their belt and boost their confidence ahead of the South Africa tour? Find out by joining us at 9.30am IST for Day 3 Session 1 LIVE action from Mumbai.
India plays XI: Mayank Agarwal, Shubman Gill, Cheteshwar Pujara, Virat Kohli (c), Shreyas Iyer, Wriddhiman Saha (wk), Jayant Yadav, Ravichandran Ashwin, Axar Patel, Mohammed Siraj, Umesh Yadav.
New Zealand plays XI: Will Young, Tom Latham (c), Daryl Mitchell, Ross Taylor, Henry Nicholls, Tom Blundell (wk), Rachin Ravindra, Kyle Jamieson, Tim Southee, William Somerville, Ajaz Patel.
India: Virat Kohli (c), Mayank Agarwal, Ravichandran Ashwin, Srikar Bharat (wk), Shreyas Iyer, Ravindra Jadeja, Mohammed Siraj, Axar Patel, Prasidh Krishna, Cheteshwar Pujara, Ajinkya Rahane, Wriddhiman Saha (wk), Ishant Sharma, Shubman Gill, Umesh Yadav, Jayant Yadav, Suryakumar Yadav.
New Zealand: Kane Williamson (c), Tom Blundell (wk), Kyle Jamieson, Tom Latham (wk), Daryl Mitchell, Henry Nicholls, Ajaz Patel, Glenn Phillips (wk), Rachin Ravindra, Mitchell Santner, William Somerville, Tim Southee, Ross Taylor, Neil Wagner, Will Young.
Where and when can you watch India vs New Zealand 2nd Test Day 3 live?
|IND vs NZ 2nd Test Day 3 will be broadcast LIVE on the Star Sports Network Bee 9:30 AM IST. The match will also be available for live streaming on Disney+Hotstar.|
No tickets sold with all six Mega Millions lottery numbers
How a kid cracked YouTube’s secret code
In the fall of 2016, Jimmy Donaldson dropped out of college to solve one of media’s biggest mysteries: How exactly does a video go viral on YouTube? Donaldson, then 18, had been posting to the site since he was 12 without garnering much of an audience. But he was convinced that he was almost unlocking the secrets of the YouTube algorithm, the black box of rules and processes that determines which videos are recommended to viewers.
In the months that followed, Donaldson and a handful of his friends tried to crack the code. They made daily phone calls to analyze which videos went viral. They gave each other YouTube-related homework assignments and they teased successful channels for data on their most successful posts. “I woke up, I studied YouTube, I studied videos, I studied filmmaking, I went to bed and that was my life,” Donaldson recalled in a recent interview.
One day he got an idea for a video that he was sure would work. It was as simple as counting. Donaldson sat down in a chair and muttered one song after another for the next 40 hours, starting at zero and going up to 100,000. At the end of the exhausting stunt, he looked frantically into the camera. “What am I doing with my life?” he said.
It was a strangely mesmerizing performance, something every elementary school kid thinks about but never tries. The resulting video — titled “I COUNTED TO 100000!” — was a viral hit. Since its debut on January 8, 2017, it has earned over 21 million views.
The video has spawned one of the most unlikely success stories on YouTube. In the past four years, Donaldson’s channel, MrBeast, has garnered more than 48 million subscribers. In the past 28 days, people have spent more than 34 million hours watching his videos. On December 12, MrBeast was named Creator of the Year at the Streamy Awards, the YouTube equivalent of the Oscars.
The continued success of MrBeast’s videos has caught the attention of the YouTube establishment. Last year, every video he posted was viewed more than 20 million times. Such consistency is unmatched even among YouTube’s biggest stars. “He lives on a different planet from the rest of the YouTube world,” said Casey Neistat, a filmmaker turned YouTuber.
Donaldson, now 22, has a baby face and a blotchy goatee. He speaks with an awesome modesty and doesn’t do many interviews. But the reticence quickly fades when he brings up YouTube. “Once you know how to make a video go viral, it’s about getting the most out of it,” he said. “You can earn practically unlimited money.”
“The videos require months of preparation. Many of them take four to five days of brutal filming. There’s a reason other people don’t do what I do.”
Unlike many first-wave YouTube stars, who were actors, screenwriters, models, and singers who hoped one day to break into traditional industries, Donaldson has only aspired to YouTube stardom. He wakes up every day thinking about the perfect videos, with an accuracy that borders on monomania.
At the age of 12, he created his first two YouTube channels. In one movie, he filmed himself playing the video game Call of Duty. In the other he played Minecraft. He named both channels using a riff on Beast, his Xbox playing handle. Over time, he became more and more curious about the site’s economy. At one point, he filmed a series of videos estimating the earnings of top creators, starting with PewDiePie, the long-reigning king of YouTube.
Donaldson’s first check from YouTube arrived when MrBeast hit 10,000 subscribers. It wasn’t a stroke of luck. For the first few years, he filmed every video on his phone. He had no microphone and his laptop crashed frequently.
After high school, Donaldson briefly attended college at the request of his mother, who raised him and his siblings alone. But he soon stopped without telling her and turned to his favorite pastime: making YouTube videos. “I didn’t have a lot of money, so I wanted to do something big,” he said.
The success of the counting video taught him an important lesson. While many of his friends were interested in getting the most views with the least amount of effort, he wanted to show the public how hard he worked. His stunts became more extravagant. He watched a fellow YouTuber’s rap video for 10 hours. He spent 24 hours in a prison, then in an insane asylum, then on a desert island.
Views of his videos, YouTube’s main currency, started to snowball. In his first six years on the site, he had only generated 6 million views. But by the age of 18, with his full attention on YouTube, he was earning 122 million views annually. At the age of 19, he attracted more than 460 million. He now generates 4 billion views per year. “The great thing about YouTube is that double the effort isn’t double the views, it’s like 10x,” he said. “The first million subscribers you get will take years, but the second will come in a few months.”
Over time, he’s deduced more of YouTube’s mysteries. Make a clip too long, no one is watching or wanting to watch another. Make one too short, people don’t stick around. Use a bad thumbnail photo or title and no one will click. Donaldson usually makes videos that are between 10 and 20 minutes long. He picks a concept that’s easy to communicate in the title – “I Adopted EVERY Dog in a Dog Shelter” – then uses the first 30 seconds to set the stakes.
His videos often combine three popular YouTube genres. There’s the insane challenge, like staying in a block of ice for a day or being the last one to leave a barrel of ramen noodles. There’s the celebrity guest appearance: Donaldson often collaborates with other great YouTubers, including his favorite, the scientist Mark Rober. And there’s the reaction video – MrBeast has a group of blundering childhood friends who participate in his stunts and generally play the roles of hype men.
Donaldson denies having a real formula. Most of his opinions don’t come from new clips, but from people who stumbled upon older footage recommended by the site’s algorithm. His real secret, he said, goes back to the video of him counting to 100,000. Viewers are drawn to displays of sheer willpower.
Donaldson now generates tens of millions of dollars in ad sales through his social media feeds, including his main channel, a gaming channel, and pages on other social media sites. He invests almost every dollar back into his business. In recent years, his average cost of creating a single video has risen from $10,000 to $300,000. “Money is a means of making bigger videos and better content,” he said.
To date, his most expensive video has cost $1.2 million. In it, he promised to give $1 million to the contestant who could keep his hand on a pile of money the longest. In the end, he felt sorry for the three people who didn’t get the $1 million, so he gave them some money too.
Today, many of his stunts have a philanthropic angle. He has given money away to the homeless, to his subscribers, to users of the popular video site Twitch, and to people he met on the street.
He also likes to spend money on ambitious logistical feats. At one point, he wanted to gift an entire island to the winner of a series of challenges. So his team went out, bought an island and renovated it. Initially there was no sand, so his workers imported 5,000 pounds of it and created a beach. They also paid someone to build a pier. “Most YouTubers who make a few thousand buy a Lamborghini,” said Reed Duchscher, his manager.
Donaldson employs approximately 50 people, most of whom specialize in logistics and manufacturing. “The videos take months to prepare,” Donaldson said. “A lot of them take four to five days of continuous filming. There’s a reason other people don’t do what I do.” One of his dream videos – hosting a basketball game in the stratosphere – has eluded him until now.
MrBeast has inspired many imitations and led to a new, popular aesthetic, which one YouTuber called “junklord.” Meanwhile, Donaldson has joined a prominent generation of young YouTube dudes who love sophomore comedy, video games, and escalating challenges.
In 2019, he performed a series of stunts to help PewDiePie maintain its crown as the most subscribed YouTube channel. PewDiePie had launched an online campaign to compete with T-Series, an Indian media outlet that would dethrone him. Donaldson has manipulated the fax lines in the office, bought billboard ads, and even went to the Super Bowl to support PewDiePie. The slogan “Subscribe 2 PewDiePie” was later used by the perpetrator of a mass shooting in New Zealand, one of several problematic associations in PewDiePie’s recent history.
But Donaldson remains a loyal fan. “He’s just really authentic, and it doesn’t seem like it’s ever gone to his head,” Donaldson said of the older YouTuber.
Duchscher, who has also worked with the YouTube standout Dude Perfect, is urging Donaldson to invest his money in areas beyond YouTube, preparing for a life after streaming. On December 19, Donaldson announced a new venture called “Beast Burger”. He partners with more than 300 restaurants and kitchens across the country that will create burgers based on his instructions — a model known as haunted kitchens.
Over the weekend, the MrBeast Burger app soared in popularity. As of the morning of December 21, it was the second most popular free app in the entire iOS store. Donaldson and Duchscher plan to double their footprint by the end of next year. Customers can order delivery apps such as Postmates or Grubhub.
A MrBeast consumer line is in the works and Donaldson, an avid gamer, has also talked about wanting to own an esports team. In just seven months, his gaming side channel has racked up more than 11 million subscribers.
But no matter how hard he tries, he can’t shake his primary obsession. “I can’t imagine a world where I don’t make YouTube videos,” he said. “In a perfect world, I live and breathe this, and work 12 to 15 hours a day until I die.
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