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Also read: Trendy cushion covers to spice up your decor game
No tickets sold with all six Mega Millions lottery numbers
How a kid cracked YouTube’s secret code
In the fall of 2016, Jimmy Donaldson dropped out of college to solve one of media’s biggest mysteries: How exactly does a video go viral on YouTube? Donaldson, then 18, had been posting to the site since he was 12 without garnering much of an audience. But he was convinced that he was almost unlocking the secrets of the YouTube algorithm, the black box of rules and processes that determines which videos are recommended to viewers.
In the months that followed, Donaldson and a handful of his friends tried to crack the code. They made daily phone calls to analyze which videos went viral. They gave each other YouTube-related homework assignments and they teased successful channels for data on their most successful posts. “I woke up, I studied YouTube, I studied videos, I studied filmmaking, I went to bed and that was my life,” Donaldson recalled in a recent interview.
One day he got an idea for a video that he was sure would work. It was as simple as counting. Donaldson sat down in a chair and muttered one song after another for the next 40 hours, starting at zero and going up to 100,000. At the end of the exhausting stunt, he looked frantically into the camera. “What am I doing with my life?” he said.
It was a strangely mesmerizing performance, something every elementary school kid thinks about but never tries. The resulting video — titled “I COUNTED TO 100000!” — was a viral hit. Since its debut on January 8, 2017, it has earned over 21 million views.
The video has spawned one of the most unlikely success stories on YouTube. In the past four years, Donaldson’s channel, MrBeast, has garnered more than 48 million subscribers. In the past 28 days, people have spent more than 34 million hours watching his videos. On December 12, MrBeast was named Creator of the Year at the Streamy Awards, the YouTube equivalent of the Oscars.
The continued success of MrBeast’s videos has caught the attention of the YouTube establishment. Last year, every video he posted was viewed more than 20 million times. Such consistency is unmatched even among YouTube’s biggest stars. “He lives on a different planet from the rest of the YouTube world,” said Casey Neistat, a filmmaker turned YouTuber.
Donaldson, now 22, has a baby face and a blotchy goatee. He speaks with an awesome modesty and doesn’t do many interviews. But the reticence quickly fades when he brings up YouTube. “Once you know how to make a video go viral, it’s about getting the most out of it,” he said. “You can earn practically unlimited money.”
“The videos require months of preparation. Many of them take four to five days of brutal filming. There’s a reason other people don’t do what I do.”
Unlike many first-wave YouTube stars, who were actors, screenwriters, models, and singers who hoped one day to break into traditional industries, Donaldson has only aspired to YouTube stardom. He wakes up every day thinking about the perfect videos, with an accuracy that borders on monomania.
At the age of 12, he created his first two YouTube channels. In one movie, he filmed himself playing the video game Call of Duty. In the other he played Minecraft. He named both channels using a riff on Beast, his Xbox playing handle. Over time, he became more and more curious about the site’s economy. At one point, he filmed a series of videos estimating the earnings of top creators, starting with PewDiePie, the long-reigning king of YouTube.
Donaldson’s first check from YouTube arrived when MrBeast hit 10,000 subscribers. It wasn’t a stroke of luck. For the first few years, he filmed every video on his phone. He had no microphone and his laptop crashed frequently.
After high school, Donaldson briefly attended college at the request of his mother, who raised him and his siblings alone. But he soon stopped without telling her and turned to his favorite pastime: making YouTube videos. “I didn’t have a lot of money, so I wanted to do something big,” he said.
The success of the counting video taught him an important lesson. While many of his friends were interested in getting the most views with the least amount of effort, he wanted to show the public how hard he worked. His stunts became more extravagant. He watched a fellow YouTuber’s rap video for 10 hours. He spent 24 hours in a prison, then in an insane asylum, then on a desert island.
Views of his videos, YouTube’s main currency, started to snowball. In his first six years on the site, he had only generated 6 million views. But by the age of 18, with his full attention on YouTube, he was earning 122 million views annually. At the age of 19, he attracted more than 460 million. He now generates 4 billion views per year. “The great thing about YouTube is that double the effort isn’t double the views, it’s like 10x,” he said. “The first million subscribers you get will take years, but the second will come in a few months.”
Over time, he’s deduced more of YouTube’s mysteries. Make a clip too long, no one is watching or wanting to watch another. Make one too short, people don’t stick around. Use a bad thumbnail photo or title and no one will click. Donaldson usually makes videos that are between 10 and 20 minutes long. He picks a concept that’s easy to communicate in the title – “I Adopted EVERY Dog in a Dog Shelter” – then uses the first 30 seconds to set the stakes.
His videos often combine three popular YouTube genres. There’s the insane challenge, like staying in a block of ice for a day or being the last one to leave a barrel of ramen noodles. There’s the celebrity guest appearance: Donaldson often collaborates with other great YouTubers, including his favorite, the scientist Mark Rober. And there’s the reaction video – MrBeast has a group of blundering childhood friends who participate in his stunts and generally play the roles of hype men.
Donaldson denies having a real formula. Most of his opinions don’t come from new clips, but from people who stumbled upon older footage recommended by the site’s algorithm. His real secret, he said, goes back to the video of him counting to 100,000. Viewers are drawn to displays of sheer willpower.
Donaldson now generates tens of millions of dollars in ad sales through his social media feeds, including his main channel, a gaming channel, and pages on other social media sites. He invests almost every dollar back into his business. In recent years, his average cost of creating a single video has risen from $10,000 to $300,000. “Money is a means of making bigger videos and better content,” he said.
To date, his most expensive video has cost $1.2 million. In it, he promised to give $1 million to the contestant who could keep his hand on a pile of money the longest. In the end, he felt sorry for the three people who didn’t get the $1 million, so he gave them some money too.
Today, many of his stunts have a philanthropic angle. He has given money away to the homeless, to his subscribers, to users of the popular video site Twitch, and to people he met on the street.
He also likes to spend money on ambitious logistical feats. At one point, he wanted to gift an entire island to the winner of a series of challenges. So his team went out, bought an island and renovated it. Initially there was no sand, so his workers imported 5,000 pounds of it and created a beach. They also paid someone to build a pier. “Most YouTubers who make a few thousand buy a Lamborghini,” said Reed Duchscher, his manager.
Donaldson employs approximately 50 people, most of whom specialize in logistics and manufacturing. “The videos take months to prepare,” Donaldson said. “A lot of them take four to five days of continuous filming. There’s a reason other people don’t do what I do.” One of his dream videos – hosting a basketball game in the stratosphere – has eluded him until now.
MrBeast has inspired many imitations and led to a new, popular aesthetic, which one YouTuber called “junklord.” Meanwhile, Donaldson has joined a prominent generation of young YouTube dudes who love sophomore comedy, video games, and escalating challenges.
In 2019, he performed a series of stunts to help PewDiePie maintain its crown as the most subscribed YouTube channel. PewDiePie had launched an online campaign to compete with T-Series, an Indian media outlet that would dethrone him. Donaldson has manipulated the fax lines in the office, bought billboard ads, and even went to the Super Bowl to support PewDiePie. The slogan “Subscribe 2 PewDiePie” was later used by the perpetrator of a mass shooting in New Zealand, one of several problematic associations in PewDiePie’s recent history.
But Donaldson remains a loyal fan. “He’s just really authentic, and it doesn’t seem like it’s ever gone to his head,” Donaldson said of the older YouTuber.
Duchscher, who has also worked with the YouTube standout Dude Perfect, is urging Donaldson to invest his money in areas beyond YouTube, preparing for a life after streaming. On December 19, Donaldson announced a new venture called “Beast Burger”. He partners with more than 300 restaurants and kitchens across the country that will create burgers based on his instructions — a model known as haunted kitchens.
Over the weekend, the MrBeast Burger app soared in popularity. As of the morning of December 21, it was the second most popular free app in the entire iOS store. Donaldson and Duchscher plan to double their footprint by the end of next year. Customers can order delivery apps such as Postmates or Grubhub.
A MrBeast consumer line is in the works and Donaldson, an avid gamer, has also talked about wanting to own an esports team. In just seven months, his gaming side channel has racked up more than 11 million subscribers.
But no matter how hard he tries, he can’t shake his primary obsession. “I can’t imagine a world where I don’t make YouTube videos,” he said. “In a perfect world, I live and breathe this, and work 12 to 15 hours a day until I die.
Sikkim State Lottery Best SOFT morning results
Sikkim’s ‘Dear Gentle Morning’ lottery is a popular weekly lottery. The face value of the ticket is ₹6. The first prize is ₹50 lakhs. The second prize is ₹9,000. The third prize is 500, the 4th prize is ₹250 and the 5th prize is 120 and will be given to the holders of tickets with matching serial numbers.
In addition to these prizes, there is a consolation prize of 1,000. The draw of the weekly ‘Dear Gentle Morning’ lottery on Saturday will be announced at 11:55 AM.
Sikkim state lottery results for December 5, 2021
The latest Sikkim Lottery results for today have been updated on the official website which is http://www.sikkimlotteries.com/.
The seven weekly competitions organized by Sikkim Lottery are:
Sikkim Lottery – ‘Dear Loving Morning’ – It is held every Monday morning and the results are announced at 11:55am. The value of the first prize is ₹50 Lakh.
Sikkim Lottery – ‘Best Sincere Morning’ – It is held every Tuesday morning and the results are announced at 11:55 AM. The value of the first prize is ₹50 Lakh.
Sikkim Lottery – ‘Dear Faithful Morning’ – It is held every Wednesday morning and the results are announced at 11:55am. The value of the first prize is ₹50 Lakh.
Sikkim Lottery – ‘Dear Kind Morning’ – It is held every Thursday morning and the results are announced at 11:55am. The value of the first prize is ₹50 Lakh.
Sikkim Lottery – ‘Dear Tender Morning’ – It is held every Friday morning and the results are announced at 11:55am. The value of the first prize is ₹50 Lakh.
Sikkim Lottery – ‘Dear Gentle Morning’ – It is held every Saturday morning and the results are announced at 11:55am. The value of the first prize is ₹50 Lakh.
Sikkim Lottery – ‘Best Affectionate Morning’ – It is held every Sunday morning and the results will be announced at 11:55 AM. The value of the first prize is ₹50 Lakh
The prize structure of the Sikkim State Lottery Sambad
The cost of one ticket is 6. The winner of the first prize can claim ₹50 lakhs. The second prize holder can claim 9,000, the third prize holder can claim 500, while the 4th prize holder can claim ₹250. There is also the 5th prize, where the winner can claim an amount of 120. a consolation prize of ₹1000 given to multiple participants. The latest Sikkim Lottery results for today have been updated at 11:55 am on the official website which is http://www.sikkimlotteries.com/.
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